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MarketScale Mornings: Erin Patton on Building the Jordan Brand

fdsa   This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan…

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This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan changed sports marketing.

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More Sports & Entertainment Insights

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard, a 2010-built indoor sports facility in Chicago's western suburbs, installed three video boards with Nevco Media Group and built the project around local sponsor partnerships that began with banners. Jen Gust of Westmont Yard says the facility is continuing to partner with Nevco at two of its other facilities.

  • 01Bought outright, a video scoreboard runs $15,000 to $150,000 or more before $2,000 to $10,000 of installation, by KeepTheScore's October 2026 pricing guide.
  • 02Sponsor-funded boards have a long record at schools: Daktronics says it has supported more than 1,400 schools since 2017 and that schools have funded $320 million in equipment through its program.

Oct 14, 2026

NWSL refreshes finances as teams 19 and 20 wait

NWSL refreshes finances as teams 19 and 20 wait

The NWSL has no firm date for awarding teams 19 and 20. Commissioner Jessica Berman wants to finish the season and refresh the league’s financial information first.

  • 01NWSL has set no deadline for awarding franchises 19 and 20, with expansion timing dependent on market readiness rather than a fixed schedule
  • 02The league will update its financial data after completing the 2026 season, which ownership bidders will review when evaluating expansion opportunities
  • 03Jessica Berman positioned 20 teams as a next milestone, not a maximum, citing precedent from the NFL, NBA and NHL which each have at least 30 franchises

Oct 9, 2026

Rice renames stadium in 20-year deal ahead of $120M renovation

Rice renames stadium in 20-year deal ahead of $120M renovation

Rice University renamed Rice Stadium as First Community Stadium under a 20-year deal with Houston's First Community Credit Union. The package also covers alumni banking, internships and branded cards. A $120 million renovation, expected to begin at the end of this season and continue through 2027, will cut capacity from 47,000 to 30,000 seats.

  • 01First Community signed for 20 years just before the $120M Gateway Project, which is expected to begin at the end of this season and continue through 2027 and will reduce capacity from 47,000 to 30,000. That suggests much of the deal could run in a renovated, smaller venue.
  • 02The naming deal also makes First Community the official financial institution of Rice Football, Rice Athletics and the Association of Rice Alumni, with internships, career services and branded cards attached. Rice describes it as a naming rights and campus collaboration agreement.
  • 03Rice is also pursuing a jersey patch sponsor and naming rights for other venues. George said Rice wants deals that make sense for the university as a whole.

Oct 7, 2026

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