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ACCELERATING LIVE EVENT EXCITEMENT THROUGH CONCERT-QUALITY SOUND
The Wells Fargo Center is unwavering in its commitment to deliver best-in-class event experiences through technology. This commitment is reflected in the transformation of their sound system which included; a complete replacement of the arena bowl speaker clusters, next-generation amplifiers, new mixing equipment and software delivering improved range, enhanced sound clarity and optimized balancing throughout…
Creating the Daytona Experience
What will it look like to attend sporting events in the future? One thing is for sure, our world is becoming increasingly connected thanks to the availability of internet access. On this episode of the podcast, Marybeth Hall from Brown Pelican returns to explain the process of providing WiFi at Daytona International Speedway and…
The Buck Stops Here: The MLB Park Where You Do Not Need Your Wallet
Imagine leaving your house to go to the big game and all you need are your keys and your phone. There is no need to stop by the bank to get cash, or worse, get to the stadium and be forced to pay the six dollar “convenience” fee on top of the amount you are…
MarketScale Sports & Entertainment 02/15/19: Connecting Daytona International Speedway
What goes on behind the scenes of the biggest sporting events in the world? For every successful event there are a myriad of logistics that have to be worked out for the event to work. One of the companies doing that work behind the scenes is Brown Pelican Wifi and they join us on…
Why Sports Need High Quality Sound with Justo Gutierrez & Pete O’Neil of Diversified
Sound can be a tricky issue at sporting events, and AV professionals must face the challenges of the apparent dichotomy of concert events versus sports venues. On this Pro AV Podcast, two AV veterans from Diversified, Justo Gutierrez and Pete O’Neil, share their perspectives on the special tasks involved in bringing quality sound to sports venues….
Distributing the Next Best Tech for Boats with David Rose of Bennett Marine
On today’s podcast, we spoke with David Rose, Director of Sales for Bennett Marine, about how their technology is shaping the future of the boating industry; commercially, recreationally, and competitively. Bennet Marine is a major manufacturer of Trim Tab Systems: hydraulic, electric, and spring-loaded versions. According to Rose, the trim tab has become a…
Cinedeck Multicam Delivers Post-Production Workflow Flexibility and Efficiency
As a general rule, there is a direct correlation between the number of cameras in production and the complexity in the project workflow. Luckily, innovations are allowing production companies to improve the efficiency of their workflows, even when there are hundreds of cameras in use. No matter the type of content—a Studio multicam project or…
MarketScale Sports & Entertainment 02/08/19: A Super Aftermath for the Super Bowl
Coming off of Super Bowl 53, it’s safe to say that even with a slow game and mixed reviews on the halftime performance, the impact of the Super Bowl remains for months, even years after the stadium lights shut off. We wanted to look into that aftermath from three different angles. We’ll explore the…
MarketScale Sports & Entertainment 02/01/19: From Blocking & Tackling to Blockchain
On this week’s episode of the MarketScale Sports & Entertainment podcast, we take a look at the longterm viability of the sport of football and some of the people who are most affected by it with author Rob Ruck. Our second feature of the show takes a look at how blockchain can make a…
Why Super Bowl LIII Is Like Nothing We’ve Ever Seen Before
For those who would rather not spend the minimum $2,225 it costs per ticket to get into Mercedes-Benz Stadium for Super Bowl LIII on Sunday, CBS has got them covered. Head Producer Jim Rikhoff will oversee what millions of fans will be viewing during the 53rd Super Bowl between the New England Patriots and Los Angeles Rams…
A Guide to Super Bowl LIII Commericals
Have The Slots Gotten Too Expensive? Coca-Cola will not run an ad during the Super Bowl this year. Instead the iconic beverage company will show a commercial before the game starts. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to…
MarketScale Sports & Entertainment 01/25/19: Should We Invest in MiLB Players and Emerging Tech?
Today’s Sports & Entertainment Podcast Show explores where people in and outside of the industry are putting their hard-earned dollars. As culture around certain sports and how they’re played continues to fluctuate, it opens doors for new forms of success. With this episode, we aim to answer: how are professional sports teams finding creative…
Why You Won’t Be Able to Avoid Virtual Reality for Much Longer
Virtual reality experiences are growing more popular in different industries to enhance customer experiences. Restaurants, sports, theaters, service industries and even non-profits are using VR to create more excitement and understanding of companies’ values. According to TechCrunch, Lyft has starting exploring ways to integrate virtual reality and augmented reality into their rides. Several patent applications…
Interview | ITN Productions
Head of Post Production, Olly Strous, discusses how cineXtools has improved ITN Production’s delivery workflow. “cineXtools has completely revolutionized the way we work and we wouldn’t be able to operate as efficiently if we didn’t have it. We had 17 productions delivering before Christmas; without cineXtools, we would not have made transmission.” Request a cineXtools…
Facebook to Make Big Investment in Local News Organizations
Facebook is set to make a big investment in local news organizations, the company said in a statement. The move follows a similar effort by Google last year, who also donated $300 million to help news publishers. The investment is reportedly meant to help mend Facebook’s tense relationship with publishers, who have blamed its algorithm…
MarketScale Sports & Entertainment 1/16/19: Building a Winner From Scratch with Wren Baker
What does it take to build a consistent winning program? That’s the question being asked on a daily basis by everyone from athletic directors, to coaches, to business owners. Everyone wants to win, but few possess the ability to draw up the blueprint to make it happen. Since his arrival in Denton, Texas in…
The Marketing Power of Narrative Podcasts with Brittney Effner of MarketScale
Stories have been used throughout the course of human civilization for many different purposes. They’ve been used to pass down traditions, entertain the masses, and teach lessons, to name a few. As technology has advanced through the years, the way we communicate narratives has changed, as well. Homer’s tradition of oral storytelling has given…
How Sports Teams Improve Without Taking the Field
Some have compared athletes to machines, especially when they operate with extreme precision and endurance. The simile is becoming more accurate as technology is increasingly enabling athletes to optimize their performances. Technology is changing much in the world of athletics. Smart Equipment with Analytics Across many different sports, smart equipment is offering real-time feed for…
MarketScale Sports & Entertainment 1/4: The Common Bond of Sports
This week’s episode of the MarketScale Sports & Entertainment podcast opens with some evidence that the NFL hasn’t slipped as much in terms of popularity as many have tried to claim. We have the numbers to illustrate why the NFL is still king when it comes to viewership in the United States. This episode…
Scout Gaming Brings Fantasy Sports to Mexico
Scout Gaming is entering the Mexican market and bringing fantasy sports to the country. Logrand Entertainment Group is planning to launch Scout’s service in 2019. “We see potential in the region and are proud to be chosen by Logrand,” Ternström explained. Scout added that revenue from the deal is dependent on performance with a revenue…
PLAYTIME at IAAPA
In the fall of 2018, PLAYTIME joined the PlayPower, Inc. family of brands. As a result, PLAYTIME and Soft Play joined forces at the IAAPA attractions expo.
Why Sports Broadcasts Are Changing, And What They Will Look Like in 2019
Sitting in front of the TV simply watching the game has become blasé for sports fans today. Viewers have become accustomed to having some sort of interaction with what is currently on the TV, often through a second screen, like a smartphone or tablet. The comments, memes, highlights and replays are not enough. Programs on…
MarketScale’s Best of 2018: MarketScale Original Series: Welcome to the Show
MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: July 16 Nothing says summer in America like our…
MarketScale’s Best of 2018: Former NFL Player and Harvard Graduate Isaiah Kacyvenski on Human Performance
MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: May 17 On today’s podcast, we speak with…
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