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How North Texas is Bursting on to the National Scene
Division I college athletics is incredibly competitive, but success today is not just measured by an end zone scoreboard. The Business of College Sports The business side of college sports has exploded in the 21st century, and a financial arms race has led athletic departments to be assessed by new criteria. Athletic directors…
How Atlanta is Re-Writing the Playbook on Stadium Dining
The National Football League kicks off its 100th season Sept. 5, and a record number of fans are expected to pack stadiums to their capacities this Autumn. One of those venues is Mercedes-Benz Stadium in Atlanta, Georgia. Home of the Atlanta Falcons and Major League Soccer’s Atlanta United, the stadium that holds over 70,000 people…
MarketScale Mornings: Erin Patton on Building the Jordan Brand
fdsa This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan…
The Cost of Cord Cutting: How Cable Providers Plan to Adapt
Since the mid-1900s, cable television has been one of the main sources of entertainment for the masses. By 2012, 93 percent of homes in the United States had access to cable. In the past few years, however, alternative viewing options have changed the entertainment landscape. Today, people ending their cable subscription (dubbed “cord-cutters”) are making…
Stay in the Game with Video
Sports is a Major Industry, and Sporting Venues Make Up a Huge Portion of the Business Those who design and manage sports and entertainment facilities around the globe understand the importance of creating an atmosphere that keeps fans excited, engaged and, of course, spending more money. According to a recent study by CreditCards.com, fans spend…
Meet “The Seeker”: How Tech is Revolutionizing Football Practice
If you’ve ever used a Fitbit, Apple watch, or step counter, you’ve harnessed the power of artificial intelligence to track athletic performance and health. But these consumer devices are just the tip of the iceberg. Professional athletes are making gains in practice by using innovative new technology applied to ball-throwing machines, commonly known as…
eSports is Making Itself Harder for Brands to Ignore
With each passing week, eSports is getting harder and harder to ignore as a massive player in the world of sports and entertainment. If you look past the constant questions that go something like, “You mean to tell me people just watch other people playing video games?”, you begin to see that big brands…
Tesla and Entertainment: Is Netflix Coming to Your Car?
Fresh off the release of its second quarter earnings report, Tesla is making its next move. CEO and Founder Elon Musk said on Twitter that the company plans to add YouTube and Netflix streaming capabilities to its cars soon. Ability to stream YouTube & Netflix when car is stopped coming to your Tesla soon! Has…
Heinz Field May be Losing Its Namesake: How B2B Companies Can Capitalize
Highlights Heinz is expected to walk away from renewing its naming rights for the Pittsburgh Steelers‘ stadium. The current deal in place has Heinz paying roughly $2.8 million per year, which is below market value for naming rights to an NFL stadium. The Steelers are looking for a deal in the $10 million/year range….
Esports Is Rapidly Growing, and Atlanta Has A Lot To Do With It
More than 2,700 people lined up outside of the Cobb Energy Performing Arts Centre donning various team jerseys and holding signs. Later on inside, loud cheers and chants of “ATL! ATL!” came from the crowd when the local team was doing well along with boos when the opposing team had success. For most, this paints…
The Global Esports Awards Are Moving from London to Arlington’s Esports Stadium
Arlington has found another 1-up in the esports industry by landing the next Esports Awards ceremony for the city’s massive esports stadium. The Esports Awards, a 3-year-old annual event that honors the work of teams, coaches, video game developers and many others in the esports industry, will hold its global ceremony on Saturday, Nov. 16,…
Activision Blizzard’s eSports League Is One Step Closer to Becoming Like Traditional Sports
Activision Blizzard’s Overwatch esports venture is one step closer to becoming a traditional sports league. Last year the video game maker launched the Overwatch League – a competitive esports league based on their Overwatch game – and today the company announced that next year each team will host at least two weekends of competitive games…
Riot Partners with Nielsen for eSports Monitoring
The companies confirmed that Nielsen will evaluate the League of Legends Championship Series in North America and the League of Legends European Championship, along with a select group of regional leagues in Asia in 2019 and 2020. In particular, Nielsen will have access to Riot’s aggregated streaming viewership data – including multiple platforms along with…
MLB in London: Will Baseball Hit a Home Run Across the Pond?
In a rivalry that dates back more than a century it is hard to find something unprecedented between two teams. However, that will be the case this weekend when the Boston Red Sox host the New York Yankees, not in historic Fenway Park, but in London, England. For the first time, regular season Major…
How the Seattle Seahawks Use Data to Win — On and Off the Field
The Seattle Seahawks have the NFL’s second-best winning percentage since 2012. One of the secrets to that success may lie within the team’s sports science department. Seattle has separated itself from competitors with its usage of technology and data analytics to help maximize player performance and ultimately win more games. The Seahawks were the first…
Managing Cash Heavy Venues on Campus
Even on college campuses, where it seems like a debit card is swiped every five minutes, cash is still the most popular payment choice for in-store purchases less than $20. On any college campus, there are multiple points of sale where cash transactions occur. Bookstores, stadium concessions, ticket offices, and coffee shops all handle cash…
How a Luxury Watch Brand Became a Pioneering Force in Motorsport
In 1958, when Jack Heuer was 26, he participated in an automobile rally in his native Switzerland. He had just graduated from the Federal Institute of Technology in Zurich, and while he was just starting in his family’s watchmaking company, Heuer, his wandering mind flirted with other career paths. It was this aforementioned auto race…
How One Visualization is Removing the Guesswork from Stadium Operations
Can data really improve the fan experience at stadiums? Data is a powerful thing and being able to have access to it can actually help stadiums run smoother and more seamlessly. How do they do it? With help from technology like Live Earth, an open source visualization platform that integrates data or information feeds…
Following Strong Second Year, NHL Execs See Big Future for Esports
NHL executives, including Commissioner Gary Bettman, are pleased with the first two years of the league’s esports endeavor. Now, there are high hopes for the future, which could include a league-wide tournament in addition to its global competition. Between more than doubling viewership over its first season and nearly doubling sponsorship, league executives envision not…
The Switch’s VP of Gaming Sees Esports Ahead of Traditional Sports in Key Areas
The Switch, a managed private cloud service provider for the broadcast media industry, is heading into esports. With a broadcast track record that includes events like the Superbowl and the Academy Awards, it works at the highest tier of sport and entertainment broadcasting. But the company’s new head of gaming suggests esports already stacks up…
Rays to Explore Splitting Home Games Between Tampa and Montreal
Major League Baseball has given the Tampa Bay Rays permission to explore the possibility of becoming a two-city team, commissioner Rob Manfred said Thursday at the owners’ meeting in New York. Though the plan would face several significant hurdles, the Rays would split home games between Tampa and Montreal, which is approximately 1,500 miles north…
Intel’s Been Educating the Olympics Committee About the Potential of eSports
Intel has been helping the International Olympic Committee understand what this whole esports thing is, with a potential view to it becoming a recognised Olympic sport. Given the continued growth of esports as a spectator event, and the level of skill and dedication necessary to be counted as a top player, there have been regular…
Creating a Broadcast Standard for eSports
For years Pro AV applications have enhanced the sports world. From video boards to auditory cues, the atmosphere within arenas has changed markedly as technology has become more ubiquitous. More recently, it is esports that Pro AV is finding to be a new frontier. Competitive gaming has exploded in the last few years, and as…
F1 Teams Are Split Over Talks on Budget Reform Delay
A split has emerged between Formula 1 teams as talks over the future of the sport reach a critical stage. Half the teams object to plans to postpone the finalisation of a budget cap for 2021 from June until October. Alfa Romeo, McLaren, Racing Point, Renault and Williams believe it is a back-door attempt by…
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