Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems
This discussion with Chad Mantooth and Scott Courtney of Pinnacle Business Systems explores the challenge business owners face when engaging with modern technology and IT concepts. The conversation focuses on breaking down the communication barrier between technical professionals and business leaders who did not grow up with today's digital tools. The goal is to make technology more accessible and understandable for a broader range of business owners.
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Key takeaways
The 'IT language barrier' creates a significant gap between technology professionals and business owners unfamiliar with modern tech.
Becoming technologically literate is more accessible than ever, yet many business owners still struggle to engage with IT meaningfully.
Pinnacle Business Systems works to bridge this communication divide and help businesses adopt technology effectively.
Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major level, explaining to them the benefits of how emerging technology could improve their business can be a real challenge.
This “IT language barrier,” according to Chad Mantooth from Pinnacle Business Systems, is one of the most difficult challenges that members of the IT field have to deal with when talking to clients. Today, Chad, along with Scott Courtney, came on the podcast to discuss his mentorship, the IT language barrier, the dichotomy between “needs versus costs”, and what’s on the horizon for IT. “I want to show the customer that what I am doing is customer centric. I’m trying to meet the customer’s specific needs and business goals,” Mantooth said.
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