About this event
Annual Amazon Web Services conference with 60,000+ cloud professionals and 2,000+ sessions.
MarketScale platform
Exhibiting at this event?
Capture customer testimonials onsite, with your iPhone.
MarketScale turns every booth conversation into a produced video clip, written article, and social posts. No crew. No editing. Done before you land home.
Learn how →software and technology articles
Enterprise AI adoption shifts from pilot projects to core business strategy
Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.
commercetools and Mirion Technologies co-design AI agent to cut B2B order intake time
commercetools and Mirion Technologies launch a B2B Intake Agent that converts unstructured order requests into quotes and carts in minutes.
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations
A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.
MarketScale
MarketScale helps B2B teams cover events like this and turn them into content their market reads. Want to talk through what that looks like?