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Business Technology Adoption

26 articles from Software & Technology practitioners

OpenAI's DeployCo and $150 million partner program signal a new enterprise playbook for AI adoption

OpenAI's DeployCo and $150 million partner program signal a new enterprise playbook for AI adoption

OpenAI is embedding engineers directly inside client operations to close the gap between model capability and real-world business value.

MarketScale Newsroom·Aug 17, 2026
AI startups collectively raised $305.6 billion as Forbes' 2026 lists show enterprise AI going mainstream

AI startups collectively raised $305.6 billion as Forbes' 2026 lists show enterprise AI going mainstream

Forbes' 2026 AI 50 and Next Billion-Dollar Startups lists reveal a maturing AI market where revenue discipline and enterprise specificity now matter more than s

MarketScale Newsroom·Aug 7, 2026
AI is deployed in 57% of enterprises, but only 11% have hit their top two goals

AI is deployed in 57% of enterprises, but only 11% have hit their top two goals

Kyndryl's 2026 People Readiness Report finds enterprise AI deployment has surged while workforce confidence and goal attainment have both fallen.

MarketScale Newsroom·Jul 26, 2026
Kyndryl's 2026 People Readiness Report: AI deployment hit 57% of enterprises, but only 11% are hitting their goals

Kyndryl's 2026 People Readiness Report: AI deployment hit 57% of enterprises, but only 11% are hitting their goals

AI is in 57% of enterprises, yet only 11% have hit both top objectives. Kyndryl's new report explains why workforce readiness is the missing variable.

MarketScale Newsroom·Jul 24, 2026
AI governance gaps are blocking enterprise scale-up across the Middle East

AI governance gaps are blocking enterprise scale-up across the Middle East

Many enterprises stall AI adoption not because of technology limits, but because internal governance frameworks haven't kept pace with deployment speed.

MarketScale Newsroom·Jul 21, 2026
Why enterprise AI programs stall before scaling, and what the roadmap actually requires

Why enterprise AI programs stall before scaling, and what the roadmap actually requires

Most enterprise AI budgets are spent on pilots that never reach production. A five-step adoption roadmap built around readiness, governance, and business KPIs c

MarketScale Newsroom·Jul 20, 2026
Accenture Edge and Google Cloud target midmarket AI gap with pre-built agentic tools

Accenture Edge and Google Cloud target midmarket AI gap with pre-built agentic tools

Accenture Edge and Google Cloud are offering midmarket companies pre-configured agentic AI tools built on Gemini, aimed at firms under $3B in revenue.

MarketScale Newsroom·Jul 20, 2026
Only 11% of S&P 500 firms have deeply integrated AI, MIT study finds

Only 11% of S&P 500 firms have deeply integrated AI, MIT study finds

A new MIT FutureTech study finds just 11% of S&P 500 firms have deeply integrated AI, with tech firms driving two-thirds of that adoption.

MarketScale Newsroom·Jul 19, 2026
Enterprise AI adoption is surging, but workforce readiness is sliding backward

Enterprise AI adoption is surging, but workforce readiness is sliding backward

AI is embedded across 57% of enterprises, yet workforce confidence and goal attainment are both declining. Here's what the data says operators must fix.

MarketScale Newsroom·Jul 17, 2026
Only 26% of enterprises say AI governance keeps pace with deployment, Smarsh study finds

Only 26% of enterprises say AI governance keeps pace with deployment, Smarsh study finds

A Smarsh study conducted by FTI Consulting finds 55% of enterprises are deploying AI but only 26% have governance that matches the pace.

MarketScale Newsroom·Jul 16, 2026
Agentic AI, infrastructure risk, and timing: the B2B tech signals operators can't ignore in 2026

Agentic AI, infrastructure risk, and timing: the B2B tech signals operators can't ignore in 2026

From agentic AI deployments in APAC to a 19-day model shutdown, 2026's B2B tech story is about operational readiness, not just adoption.

MarketScale Newsroom·Jul 16, 2026
Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl report: AI is in 57% of enterprise core processes, but workforce readiness is falling behind

Kyndryl's People Readiness Report finds AI embedded in most enterprises, yet only 23% of leaders say their workforce is fully prepared.

MarketScale Newsroom·Jul 11, 2026
Southeast Asian logistics firm cuts vendor onboarding from 5 days to 4 hours with agentic AI

Southeast Asian logistics firm cuts vendor onboarding from 5 days to 4 hours with agentic AI

SEA enterprises are moving past AI pilots. A multi-agent workflow cut vendor onboarding time by 95%, signaling where enterprise AI is heading in 2026.

MarketScale Newsroom·Jul 10, 2026
Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Enterprise AI cost controls arrive as Walmart, Uber, and Microsoft rein in usage

Major corporations are moving past open AI access and toward usage limits and ROI frameworks, signaling a new phase of enterprise adoption.

MarketScale Newsroom·Jul 2, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Most enterprise AI pilots never scale. Here's what separates organizations that reach production from those stuck in perpetual experimentation.

MarketScale Newsroom·Jun 20, 2026
Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

Publicis Sapient's 2026 enterprise AI report finds wide adoption but only 10% say it's core to operations

A survey of 1,550 AI decision-makers finds 73% of enterprises use AI regularly, yet just 10% call it core to how their business runs.

MarketScale Newsroom·Jun 18, 2026
Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI adoption shifts from pilot projects to core business strategy

Enterprise AI is moving beyond experimentation into full-scale deployment, reshaping operations, decision-making, and competitive positioning across industries.

MarketScale Newsroom·Jun 18, 2026
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Cg Infinity·Apr 24, 2026
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm

The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Ben Thomas·Apr 23, 2026
As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As Businesses Integrate AI, They Must Look Beyond Benefits and Toward Accountability and Ethical Consequences

As the modern business landscape continues to rapidly integrate AI, it’s imperative to approach its applications with a discerning eye. While the capabilities of AI are vast, it’s a myth to consider it a panacea; understanding its strengths and limitations is crucial. This is precisely where the ethical mandates around AI come into…

Ariadna Navarro·Aug 3, 2023
A Discussion with Volta Insite

A Discussion with Volta Insite

There is so much technology out there that can help improve the efficiencies of your business – but much of it is hard to use, hard to understand, and even harder to integrate. People are afraid to adopt – but they shouldn’t be. For one consumer in the HVAC and mechanical service industry, integrating a…

Software And Technology·Apr 27, 2023
Experience Threading: Powered by Threadfin

Experience Threading: Powered by Threadfin

The customer experience is defining company strategy for virtually every industry. The idea of creating an experience that meets company goals goes well beyond environments such as retail stores or sports venues. It’s just as important in the B2B world and even more so in highly competitive markets. Bryan Harris, VP Sales & Marketing at…

Software And Technology·Aug 24, 2022
Why Businesses are Making More Long-Term IoT Investments

Why Businesses are Making More Long-Term IoT Investments

The march toward Industry 4.0 continues, and it seems businesses are more comfortable with their role in this transformation than ever before. Increasingly utilizing IoT as part of their business plans, new research from Information Services Group (ISG) found that companies are not only rapidly revamping their IoT plans, but they’re “growing more ambitious” with…

Daniel Litwin·Aug 3, 2022
Understanding Digital Disruption and Transformation: The Mecca Minute

Understanding Digital Disruption and Transformation: The Mecca Minute

Understanding Digital Transformation   Digital transformation is yet another oversimplified set of buzzwords with a very complicated meaning. Digital transformation is most often associated with the conversion of a largely manual processes into a highly efficient and inherently more organized process using data. It can also be applied to streamlining the development of products…

Gerry Mecca·Nov 20, 2019
The Future of 5G at IWCE 2019

The Future of 5G at IWCE 2019

An innovation cannot truly be labeled as such if end-users are unable to use it. Education around new products is critical to the advancement of industry and technology and the 5G movement currently stands in flux as people try to absorb what it is capable of. At IWCE 2019, MarketScale asked experts and industry…

Geoff Short·Mar 15, 2019

Breaking Down The “IT Language Barrier” with Chad Mantooth & Scott Courtney of Pinnacle Business Systems

Ever since the dawn of High Speed Internet, becoming technologically literate has become easier than ever. Need to learn a new skill? Head to YouTube, forum pages, etc. But for a later generation of business owners who either grew up without modern technology or haven’t learned how to engage with it on a major…

Sam Kingma·Dec 18, 2018
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