Crowdsourced video turns experts into always-on brand storytellers

AMAG Technology is a global leader in security technology, providing access control, video management, visitor management, and identity solutions.

With a diverse customer base and a rapidly evolving product portfolio, AMAG needed marketing content that stayed authentic, relevant, and consistently fresh, without placing unsustainable demands on its internal marketing team. Even with a strong brand presence, AMAG faced three persistent challenges. A lean marketing team could not capture and produce every product, partner, and customer story at scale.

Traditional video production cycles slowed the company’s ability to respond to product launches and market opportunities. And while security buyers trust first-hand expertise from the people closest to the products, those voices often went untapped.

Crowdsourcing video from employees, product specialists, and partners could turn product managers, engineers, and customers into storytellers, capture content year-round without waiting for large shoots or events, and create a library of multi-use video assets serving marketing, sales, training, and customer success.

AMAG gave employees, partners, and select customers direct access to MarketScale’s crowdsourced video platform, so anyone in the ecosystem could record content from anywhere, anytime. Every submitted clip was edited by MarketScale into polished, brand-compliant video, a workflow that ensured fast turnaround without sacrificing visual quality or messaging accuracy. The same authentic footage powered product launch campaigns, partner spotlights and customer testimonials, employee training modules, and internal communications and onboarding content.

Instead of waiting for quarterly campaigns, AMAG now collects stories and demonstrations continuously, keeping content fresh and responsive to real-world developments.

After more than a year of partnership, AMAG has produced dozens of crowdsourced videos across marketing, training, and internal communications, with sales, product, and marketing teams all contributing to and using the content.

Turnaround times fell from weeks to days. The contrast with traditional production is stark. Storytelling moved from annual or campaign-based shoots to continuous, on-demand capture from anywhere.

Content quality stayed high but gained rapid turnaround. Authenticity expanded from brand voice alone to expert and partner voices from the field. And scale is no longer limited by crew availability, with multi-department contributions arriving year-round.

Three lessons stand out. The best storytellers are on the front lines: engineers, product managers, and customers bring credibility that marketing alone cannot match. Crowdsourcing eliminates the content drought, because continuous capture means the brand always has fresh stories to share.

And multi-use content increases ROI, since one crowdsourced clip can support sales, marketing, and training initiatives simultaneously. By embracing crowdsourced video, AMAG Technology transformed how it tells its story. The brand now captures authentic perspectives from across its ecosystem, turns them into polished assets quickly, and applies them across multiple business functions, strengthening engagement, accelerating content delivery, and keeping AMAG visible and relevant in a fast-moving security market.