Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Current Trends in Retail for 2023

Join Datascan in this informative video as we delve into the current state of RFID adoption and implementation in the retail environment. Our expert, Max, provides valuable insights into the successes and challenges faced by retailers in incorporating RFID technology. Over the past two decades, we have witnessed a myriad of RFID implementations within the…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Datascan on MarketScale.

Share

Join Datascan in this informative video as we delve into the current state of RFID adoption and implementation in the retail environment. Our expert, Max, provides valuable insights into the successes and challenges faced by retailers in incorporating RFID technology.

Over the past two decades, we have witnessed a myriad of RFID implementations within the retail industry. In the early days, RFID usage was predominantly limited to the base and pallet level due to the high cost of tags and limitations in hardware capabilities. However, Max emphasizes the remarkable advancements that have propelled RFID technology forward.

Prepare to be amazed as Max takes you on a journey through time, highlighting the significant progress made in RFID technology. Today, retailers benefit from more affordable tags and improved hardware that can efficiently read multiple tags simultaneously, revolutionizing inventory management and supply chain operations.

Discover the success stories of retailers who have embraced RFID, leveraging its potential to enhance operational efficiency, optimize inventory accuracy, and improve overall business performance. However, Max doesn’t shy away from discussing the challenges retailers may encounter during the implementation process, ensuring a comprehensive understanding of the opportunities and obstacles associated with this transformative technology.

Video TranscriptExpand ↓

So, Max, that brings us really nicely to to talk a little bit about the adoption and the implementation within the retail environment RFID. What are you seeing in this area right now? What are some of the successes? What are some of the challenges? Kind of talk us through that. Yeah. So, I mean, over the last twenty or so years, right, there's been a numerous amount of different RF ID implementations. If you go back to the early days, right, it was mostly at the base and pallet level. Tags were pretty expensive. The hardware wasn't as great. Right? It it couldn't read a whole lot of tags at once. Fast forward to today, and it's incredible how much the technologies advance

Datascan

Part of this channel

Datascan

Barcode and RFID inventory counting solutions for global retailers

Visit the channel →

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512