The Key Ingredients for Successful In-Person Events
Face-to-face interactions remain a critical differentiator for logistics and engineering and construction companies operating in competitive markets. Successful in-person events require deliberate planning, clear objectives, and the right mix of relationship-building activities. EY explores the key ingredients that make physical events effective for business development and client engagement.
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Key takeaways
In-person events are still essential for building meaningful business relationships in logistics and E&C sectors.
Careful planning, defined goals, and audience targeting are foundational to event success.
Physical interactions provide differentiation opportunities that digital channels often cannot replicate.
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In the latest episode of On Time In Full, a podcast from Designed Conveyor Systems (DCS), host Gabrielle sits down with Alexa Brock, Strategic Development at DCS, to discuss the evolving role of in-person events and trade shows in the logistics and material handling industry. With a deep dive into the value of face-to-face interactions, Alexa shares key insights on how DCS leverages these events to build meaningful relationships, engage with industry advancements, and stand out in a crowded market.
Alexa highlights that in-person events allow companies like DCS to showcase their offerings in an interactive and creative way. For example, at MODX, DCS featured their WES software with a large Datum display, giving attendees a hands-on experience with DCS-branded swag like Starbucks gift cards and golf balls. This engaging approach helps prospects visualize how DCS's solutions could work in their own operations.
Beyond the flashy booths and innovative displays, Alexa explains that DCS places a strong emphasis on relationship building. "We're not transactional," she says. "We take the time to get to know people, understand their challenges, and see if there's a cultural fit before moving forward."
"We're not transactional. We take the time to get to know people, understand their challenges, and see if there's a cultural fit before moving forward."
— Alexa Brock, Strategic Development at DCS
The podcast also explores how DCS prepares for trade shows, including the pre-show outreach and off-site events that help strengthen connections. Alexa emphasizes the importance of follow-up after events, noting that DCS's approach is focused on relationship building rather than hard selling.
In-person events are not just about lead generation—they're also an opportunity for team building and collaboration. Alexa encourages companies to use these moments to deepen internal relationships, making trade shows both a business and team-building opportunity.
In-person events are not just about lead generation—they're also an opportunity for team building and collaboration.
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