+25%
Engagement on customer story content compared to standard brand posts.
+15%
Increase in inbound inquiries citing customer stories during sales calls.
1
One person delivering output equivalent to a 3-4 person team, powered by field contributors.
5
Hospitality, education, logistics, law enforcement, and healthcare.
BMS CAT responds to fires, floods, and facility emergencies at job sites across the United States, and for years one marketer was responsible for capturing all of it. By turning general managers into field content contributors, Director of Marketing Alexis Dawson now publishes customer stories nationwide, lifting social engagement 25% and inbound inquiries 15% without adding headcount.
The general manager is sending me daily pictures, drone footage, even video of the flood coming in. I can get all of that through MarketScale and turn it into something powerful for our channels.
Every result in this story was built on the same three-step rhythm of the MarketScale platform: expert capture, AI-assisted production, and a branded channel your team actually uses. It's the same customer-proof motion behind every story here.
Your experts, customers, and events, captured on-site, remote, or in-studio. Your team brings the knowledge; the system handles the rest.
AI and editors turn one capture into articles, clips, and video, then route every piece through your team for approval. Governed and on-brand.
A searchable, branded channel your whole team can draw from, in every deal and everywhere buyers and AI engines look.
“Our general managers want more social content, so I push it back on them: use the tool. They can create videos for their region, and I can get them on our channels. That way we're both happy.”
Book a demo and see how MarketScale turns your team’s expertise into content buyers and AI engines trust, captured, approved, and published from one system.
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