Generative Engine Optimization (GEO) is the new standard for content visibility. It's crucial to know if your brand is being Mentioned (recommended in text) or Cited (used as a source link) by AI models like ChatGPT, Gemini, and Claude.

AI Visibility acts as your radar and GPS in this new landscape. Follow this workflow to audit your brand and launch your first GEO strategy quickly.

Quick Start: Your 2-Minute Audit

Click any step below to jump to the details.

  1. Access the Dashboard (Scale, Business & Enterprise Only)
  2. Check Your Radar (Overview Tab)
  3. Define Your Competitors
  4. Audit & Add Prompts
  5. Review Content Recommendations
  6. Launch a Content Task

AI Visibility is a premium intelligence feature. Access is limited to customers on Scale plans and higher, and to users with Standard permissions or higher.

Access the Dashboard

If you are on a Scale, Business, or Enterprise plan, AI Visibility is already live in your account. If you are on a Basic plan, contact your Customer Success Rep (your MarketScale lead, Engagement Manager, or Director assigned to your account).

  • Log in to MarketScale.
  • On your Home Feed, locate and click the AI Visibility (GEO) button.

Check Your Radar

The Overview tab serves as your radar, providing an immediate snapshot of your current position in the AI ecosystem.

  • Mentions: See how often your brand appears in AI text responses over the last seven days.
  • Share of Voice: Compare your visibility directly against competitors tracked in your project.
  • Citations: Identify if you are being cited as a source link, and which domains (e.g., YouTube, Reddit, or your own website) are driving those citations.

Define Your Competitors

The tool pre-populates five to ten competitors, but you should fine-tune this list for accurate benchmarking.

  • Navigate to the Competitors settings.
  • Review the existing list and remove irrelevant companies.
  • Add missing competitors that you specifically want to surpass in AI rankings.

Audit & Add Prompts

Prompts are specific questions AI Visibility asks LLMs to test your brand's presence. The system monitors these weekly.

  • Review Existing Prompts: Check the prompts already staffed in the platform.
  • Add Your Own: Include questions your sales team frequently encounters or areas where you want to be the authority.
  • Use Tools: Utilize the "People Also Asked" integration to find questions derived from Google search data.

Review Content Recommendations

This feature acts as the "GPS" of the platform, analyzing your data (mentions, citations, and gaps) to guide your content creation.

  • Click Content Recommendations on the left-hand menu.
  • Treat this like a "Quest Board."
  • Filter by High Priority to see the most urgent content gaps.
  • Example Recommendation: The tool might suggest creating a "How-To" video to capture a specific query where competitors are currently leading.

Launch a Content Task

Don't just analyze the data. Act on it.

  • Select a high-priority recommendation.
  • Request: Navigate to Request and send a request directly to your subject matter experts (engineers, product leads, sales team) to create the necessary content.
  • Use MarketScale Tools: Use the platform to convert that raw expertise into videos, social posts, articles, and more.

Optional: See Real AI Traffic with Google Analytics

AI Visibility tracks Mentions and Citations by default. To see actual website visits from AI sources like ChatGPT, Perplexity, Gemini, Claude, and Copilot, connect your Google Analytics 4 property.

Once connected, your dashboard will display traffic broken down by AI source, top landing pages from AI referrals, and traffic trends over time alongside your existing AI Visibility data.

How to connect

  1. In your Google Analytics 4 admin, add marketscaleops@gmail.com as a user with Editor permission on the property you want connected.
  2. Send a quick note to your MarketScale lead or support to inform us that access has been granted.
  3. We will set up the integration on our end. No code changes or GA configuration changes are needed on your side.

Why connect GA? Citations show which of your pages AI pulls from. GA data reveals whether those citations turn into real visits, what users do once they land, and which AI platforms drive the most valuable traffic. It closes the loop between AI visibility and business impact.

What to Expect Next (Consistency is Key)

Launching your first task is just the beginning. While GEO can offer more immediacy than traditional SEO, it's not an overnight switch.

  • Build a Habit: AI models refresh their databases constantly. The more consistently you add fresh, authoritative content, the higher your likelihood of being cited.
  • Don't "Post and Ghost": A single video won't secure your spot forever. Maintain a regular cadence of expert insights to uphold your authority.

Common Questions

  • Is GEO faster than SEO? Likely yes. You will often see more immediacy from a GEO strategy compared to the "long game" of traditional SEO. However, consistency is nonnegotiable to maintain your position as an authority.
  • Does this replace tools like "Answer The Public"? It can. AI Visibility identifies the questions your buyers are asking and integrates that data directly into your content production workflow. We recommend comparing the insights you get here against your legacy tools.
  • Does my website's technical setup (e.g., llms.txt) matter? Yes. Your website is a primary source of authority. Technical elements that help LLMs crawl and understand your site will impact how often you are cited as a source. But external signals have an outsized positive impact compared to technical components of your website. Focus on building your mentions and converting them to citations.

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