A useful AI Visibility review ends with a content decision. Keep the evidence and the work together so findings lead to something your team can publish and use.

Before you start

Use a tracking set with completed runs. Have a person responsible for choosing topics and someone who can verify the subject-matter answer.

Steps

  1. Step 1. Open AI Visibility and select a consistent prompt group, model/market set and reporting period. Check freshness and coverage before comparing scores.

  2. Step 2. Open a relevant answer and inspect its citations. Pick one or two questions that matter to a current buyer or campaign; a low score alone does not establish priority.

  3. Step 3. Create a task in Workbench or your agreed task workflow. Record the question, run date/source links, contributor, reviewer, due date and destination.

  4. Step 4. Use Requests → Create request to collect a short expert answer, or use an existing approved recording. Give the expert a concrete prompt and request evidence for any numerical claim.

  5. Step 5. Create the required video or written asset. Use the source material, confirm brand context and route the result through review.

  6. Step 6. Publish the approved output and save its live URL with the task. Share it with the audience or sales team who can use it.

  7. Step 7. At the next review, inspect comparable runs and relevant measured traffic. Note the work completed and the observed result separately.

Check the result

The task should connect a real question to a contributor, approved asset and live destination. Mark the work complete when the deliverable is completed, not when a recommendation is merely read.

Monthly maintenance

Review the business identity, prompt set and competitor relevance. Record configuration changes, retire irrelevant tasks and check whether completed assets are being used. Keep discovery and branded-question results distinguishable.

If something does not work

  • No useful evidence yet: check completed coverage before building a content plan around an empty report.

  • No expert is assigned: choose an owner before creating multiple draft tasks.

  • A published piece does not change the score: review comparable runs and content usefulness; publication does not guarantee a citation or traffic increase.

Related: Collect an expert answer · Publish approved work · Review measured traffic

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