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The AI Visibility tool is ready to use immediately, but its default settings provide a broad overview of your entire business. If you operate in multiple markets or manage several product lines, these defaults can obscure specific insights. With a few minutes of customization, you can transform a general report into detailed insights for each segment. Here's how to fine-tune it.

Update Your Competitor List

The default competitor list is just an initial guess. Replace it with the companies you actually compete against and lose deals to in your specific market. The tool tracks your performance against these names, so having an accurate list is crucial for meaningful comparisons. Review and update it quarterly as your competitive landscape evolves.

Create Tags for Segmentation

Tags allow you to break down data into meaningful segments. Create tags for each market you serve, each product line you offer, and each funnel stage you focus on. With these tags, you can analyze AI visibility for "enterprise healthcare" separately from "mid-market manufacturing," instead of viewing a single averaged figure that conceals both narratives.

Filter Reports and Prompts by Tag

Once your tags are established, filter reports and prompts by tag to obtain a view tailored to a specific segment. The prompts that are crucial for a top-of-funnel awareness strategy differ from those important for a bottom-of-funnel comparison shopper. By filtering by tag, each team can focus on the data relevant to their work, avoiding the need to sift through the entire dataset.

Take Action This Week

Open the AI Visibility tool in MarketScale and take these three steps: update your competitor list to reflect your actual competitive set, create tags for your top two or three segments, and filter one report by a single tag. This focused view will reveal gaps or opportunities that the default blended view may have hidden.

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