Market Landscape helps you understand how AI engines rank your brand against competitors. The radar chart provides context by comparing your brand across various reputation dimensions, while the ranking table shows your exact standing. This view is essential for answering the question, "Are we winning or losing in AI search?" for leadership.

Accessing Market Landscape

To open Market Landscape, click Market Landscape in the left navigation under REPORTS. You'll find four tabs at the top of the page:

  • Overview. The radar chart and AI Reputation Score ranking. This is your default view.
  • Evolution. Shows how your position has changed over time.
  • Model Comparison. Data separated by AI model.
  • Raw Data. The underlying scores, available for export.

Understanding the Brand Comparison Radar

The radar chart on the Overview tab displays each tracked brand across seven dimensions: Quality, Identity, Trust, Reputation, Efficacy, Affinity, and Authenticity. Each brand is represented by a colored polygon. A larger shape indicates a stronger brand perception by AI engines.

Use the filters above the chart to refine your view:

  • Date range. Adjust to compare different periods.
  • Competitors. Toggle specific competitors on or off.
  • All Models (Averaged). Default view. Switch to a single model to see rankings by a specific AI engine.

Utilizing the AI Reputation Score Ranking

To the right of the radar, the AI Reputation Score table ranks each brand with a composite score. Your position in this table answers a key question: are you above or below your actual competitors?

Click See more to view the full ranked list.

Exploring the Dimension Breakdown

Below the radar, the Dimension Breakdown table ranks brands across four dimensions: Efficacy, Transparency, Affinity, and Authenticity. Each column displays ranked brands with scores and a horizontal bar visualization.

Identify dimensions where you lag behind competitors. These are the perception gaps to address with content and AI search efforts.

Monitoring Your Progress on the Evolution Tab

The Evolution tab charts your scores over time. A flat line indicates stagnant perception, while a rising line shows improvement. Include this tab in leadership updates to illustrate your trajectory, not just a snapshot.

Comparing Model Rankings

The Model Comparison tab presents data by AI engine. Use this when you suspect different AI models, like ChatGPT and Perplexity, offer varying perspectives on your brand.

Pro Tip: Use the radar chart for sharing and the Dimension Breakdown for actionable insights. Radar screenshots are great for executive updates, while the dimension breakdown helps identify which content gaps to prioritize.

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