AI Traffic describes website activity that connected analytics can attribute to AI referrers. It is a different measure from a brand mention or a linked citation in a tracked answer.
Before you start
Identify the website, intended GA4 property and person responsible for analytics. Confirm the current supported connection process with your MarketScale team before granting access.
Steps
Step 1. Open AI Traffic within AI Visibility when it is available for your project. Confirm the connected website/property and selected reporting period.
Step 2. Check the AI source filters and data freshness. Use the same dates and timezone basis when comparing with the source analytics.
Step 3. Review sessions and users for the selected sources. Open relevant landing-page information where available to understand which published assets received measured visits.
Step 4. For conversions or key events, confirm which underlying event is counted. For example, a form completion and a page view are different business outcomes.
Step 5. If the report shows zero, compare the same period and property in GA4. Check that the relevant events are configured and the property is collecting data before concluding that no qualifying activity occurred.
Step 6. Record the period, filters, event definition and any measurement gaps with the result. Keep the live asset URL with the associated content task.
Check the result
The report should be interpretable using the correct property and definitions. A citation does not prove a click, and an attributed visit does not automatically mean a lead or revenue.
If something does not work
Disconnected property: ask for the current supported integration process. Do not reuse an old article’s hard-coded analytics email/access instruction.
Unexpected conversion rate: compare the event definition and denominator, not just the displayed percentage.
Fewer visits than expected: consent, missing referrers and attribution gaps can leave activity unmeasured or unattributed.
Do not change analytics permissions or key-event definitions just to populate a chart without coordinating with the analytics owner.
Related: AI Visibility access and setup · Connect measurement to content work
Keep exploring
- AI Visibility: see how buyers find you in AI answers.
- The MarketScale platform: capture, edit, and publish in one place.