GEO Optimization is your AI search audit toolkit. It provides nine on-demand reports to assess whether AI engines can find your site, parse your content, and rank you against competitors. Run them once for a baseline, and re-run them after every significant change. Consider the Insights column as your scorecard.

What GEO Optimization Solves

Many teams publish a lot of content, but few know if AI engines can actually read it. GEO Optimization bridges this gap. Each report answers a specific question:

  • Can AI bots reach my pages? Crawlability tells you.
  • Can AI engines parse what I publish? Schema tells you.
  • Does my content read well to a language model? Content tells you.
  • Am I discoverable for the topics I care about? Discoverability tells you.
  • Is my information architecture AI-friendly? Site Structure tells you.
  • Is my product feed valid for AI commerce? Shopping Feed tells you.
  • Do I have an llms.txt? Should I? The llms.txt report drafts one for you.
  • Is my robots.txt friendly to AI bots? The robots.txt report flags problems.
  • How am I performing overall in AI search? The AI Visibility Report compiles the answer.

Accessing GEO Optimization

Find GEO Optimization under TOOLS in the AI Visibility navigation. The page opens to All Reports, displaying every report you've ever run for your project domain.

Use the filter tabs at the top of the table to view reports by type. The most recent run appears at the top. Each row provides Domain, Type, a one-line Insights summary, Status, and Created timestamp.

Generating Reports

In the top right of GEO Optimization, you'll find two controls:

  • Run All Reports. Generates every report type at once.
  • Individual Report. Select a single report to run.

For detailed instructions, refer to the article "How to generate reports in AI Visibility."

Interpreting Audit Results

The Insights column is your quickest indicator. Here are some examples from real audits:

  • "Below Average" indicates your score for this dimension is below the benchmark for sites in your category.
  • "12 pages | 0 pages indexed" means twelve pages were checked, and none are AI-indexed.
  • "57% Above Average" means you're significantly outperforming the benchmark.

Click any row to open the full report. Each report breaks down findings by page or dimension and offers specific recommendations.

Taking Action and Re-running Reports

Reports are only valuable if acted upon. Here's the workflow:

  • Open a row with a weak Insights line.
  • Review the page-level recommendations.
  • Implement the fix, such as a schema update, a robots.txt change, or a content rewrite.
  • Re-run that specific report from the Individual Report dropdown.
  • Compare the new Insights line to the previous one.

Monitoring the Insights line is crucial.

Pro Tip: Avoid running every report weekly. Run all reports monthly for a baseline. Conduct the AI Visibility Report and Crawlability weekly. Run others when you've made relevant changes, like a schema deployment, content update, or site restructure.

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