Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Tackling New Challenges with Lindsey Vonn

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom.  But, as…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Tackling New Challenges with Lindsey Vonn

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

The rush of competition. Dedication to a singular goal. The unparalleled thrill of victory. These things drive professional athletes to push themselves well beyond the line where most of us would quit and turn back. The early morning workouts and carefully tailored lifestyle provide a structure and focus most of us couldn’t fathom. 

But, as the saying goes, time remains undefeated and a career as an elite athlete is temporary. When your entire life has been focused on reaching a specific goal, how do you reorient your entire being when that goal is suddenly gone?

For Lindsey Vonn, a decorated Olympian and one of the most successful downhill skiers of all time, the possibilities are endless, but that doesn’t mean the transition was easy. 

“When it finally came, it was still a hard transition, and everything that you’ve worked for your entire life is no longer something that you’re working for,” said Vonn. “You have to start fresh and it took me a bit to get into it, but it’s been a couple of years now and I’m really happy with where I am and the progress that I’ve made personally and professionally.”

Part of that progress involved writing a new book. Titled “Rise: My Story”, Vonn chronicles her career and the lessons she learned along the way, both on the slopes and off. It’s her hope that others can learn from her experiences.

“Hopefully it will help other people and inspire other people to overcome…whatever they’re facing.”

A crucial part of the adjustment process for many retired athletes is finding an outlet for all of their competitive energy. From coaching to broadcasting to investing, there are numerous examples of athletes taking up a new challenge when their days of competing are over. 

For Vonn, she has found the business world to be a challenge and an opportunity worthy of her time. But, what advice does she have for other athletes facing a similar transition? 

“Find what you’re passionate about. Obviously, as an athlete, you’re passionate about your sport, but when that’s gone, you have to find a new passion,” said Vonn. “You have to find something that challenges you, that excites you.”

While Vonn won’t be making headlines on the slopes anymore, it’s unlikely we’ve heard the last from her as she chases the next challenge. 

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

Report: Apple TV planned 14 iPhone 18 Pros at Dodger Stadium

Sports Video Group’s September 18 report outlined 14 iPhone 18 Pro specialty cameras at Dodger Stadium, including eight planned private-5G feeds. The announcement is not a post-event performance assessment.

  • 01Sports Video Group said Apple went from four iPhone 17 Pro cameras at Fenway Park in 2025 to a plan for 14 iPhone 18 Pro units at Dodger Stadium in 2026, alongside operational needs like remote control, monitoring, shading and reliable ingest.
  • 02Sports Video Group said Apple planned iPhone placements in spots traditional rigs often avoid and that eight feeds would run over a dedicated T-Mobile Private 5G Network, describing the game as a demonstration of private 5G for in-venue live contribution.

Sep 21, 2026

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

67 Red Wings games will air on Detroit SportsNet, streaming runs through MLB App

Detroit SportsNet will carry 67 Detroit Red Wings regular-season games in 2026-27. In-market streaming runs through a Detroit SportsNet tab inside the MLB App. Some games are still reserved for national telecasts.

  • 01Source language diverges on availability: MLB.com calls in-market streaming “blackout-free,” while the Red Wings’ NHL.com FAQ warns access is “subject to National Exclusivities,” a contract detail that matters for support and subscriber messaging.
  • 02Detroit SportsNet says in-market fans can subscribe directly and stream locally televised Red Wings games in the MLB App, while the Red Wings’ NHL.com page notes availability is subject to national exclusivities and terms may apply.

Sep 21, 2026

Serie A stays with CBS one more year, plans U.S. bid after World Cup

Serie A and CBS Sports exercised a mutual one-year option keeping the league’s U.S. rights on CBS Sports platforms through the 2026-27 season, Sports Business Journal reported, with most matches on Paramount+. Terms are believed unchanged from a 2024 renewal in the low eight figures, down from about $75M a year in 2021. The league plans to sell again after the World Cup.

  • 01Serie A's U.S. rights went from about $75M a year under the 2021 CBS deal to a low eight-figure renewal in 2024, according to SBJ, which described the drop as a significant financial haircut amid a softer market for European soccer rights.
  • 02The Bundesliga, represented by Relevent Sports under a 17-year partnership, is also in the market with its English- and Spanish-language U.S. rights beginning in 2026-27 after its ESPN deal expired, according to SBJ, while Serie A sells direct with no agency.
  • 03Serie A's Spanish-language U.S. deal with Fox Deportes has already expired, so a Spanish partner is an open item alongside the English package when the league returns to market after the World Cup.

Sep 19, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512