Skip to content
24 articles

Sports & Entertainment

Fan engagement, venue tech, and live event innovation.

Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.

All Articles

MarketScale Original Series: Welcome to the Show

MarketScale Original Series: Welcome to the Show

Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt,…

ScoutDay Is Changing Recruiting And Breaking Milestones

ScoutDay Is Changing Recruiting And Breaking Milestones

ScoutDay is setting themselves apart from traditional scouting services by using a data-first approach. Scouting for new players is now getting easier and more profitable thanks to ScoutDay’s technology, specifically in Baseball. CEO Alex Tuccio is familiar with the scouting process—as a former collegiate baseball player. “The process of scouting is almost historic where stopwatches…

Your Destination For High School & Local Sports with Derrick Oien

Your Destination For High School & Local Sports with Derrick Oien

On today’s podcast, we chat with Derrick Oien from ScoreStream. We discuss the way they are focused on developing the social aspect of sports events, the challenge in coordinating the massive amount of data that they generate on any given day, and I get an update on that exciting Dunham vs Derby British American…

Not All Play is Created Equal: Outdoor Play Offers Major Developmental Benefits

Not All Play is Created Equal: Outdoor Play Offers Major Developmental Benefits

Have you ever heard the expression, “That’s child’s play?” Usually meant to minimize the importance of an activity, the expression really has it all wrong because few things are as important as play in a child’s life. And as children grow up to be future leaders in education, medicine, politics, and various other fields, children’s…

MarketScale Photo Series: Stadiums of the FIFA World Cup

MarketScale Photo Series: Stadiums of the FIFA World Cup

Spartak Stadium, via Wikimedia Commons No longer are stadiums simply venues to host sporting events and concerts. Spectators expect an experience within the arena through AV, hospitality and other amenities. Several modern stadiums were built in advance of the 2018 FIFA World Cup in Russia and we took a look at some of our favorites….

Listen: Under Armor “Flexes” Its Receipts’ Muscles

When purchasing athletic gear, most of us focus on the benefits that we can get while wearing our new clothing, but Under Armour is embracing a way to use your receipt to help enrich the experience even more. Under Armor has announced its selection of ereceipt innovator, flexReceipts, to power its digital receipts across…

The Official Savannah Bananas Trailer

The Official Savannah Bananas Trailer

Opening Day is a time of eternal optimism for baseball fans across the United States. A blank slate, a fresh start, and a new opportunity to make a lasting impression. For the Savannah Bananas, a summer collegiate team in the Coastal Plains League, every season means starting from scratch. A brand new roster, dozens of…

Listen: Finding Purpose in a Sports Career with Brian Clapp of Work In Sports

Listen: Finding Purpose in a Sports Career with Brian Clapp of Work In Sports

Finding a job you’re passionate about is key to being successful, and nowhere is this more important than the sports industry, where passion and skill meet. Beyond being a professional athlete, there are so many ways to start a career in the sports world; it’s just about finding the right opportunities. Brian Clapp, Director…

Why Let the Professional Sports Teams Have All the Fun with LED?

Why Let the Professional Sports Teams Have All the Fun with LED?

Think about the last time you attended a professional sporting event. What was so memorable about it? The fan energy? The talent on the field? Perhaps you recall a vibe of camaraderie and excitement? Chances are a big part of the atmosphere was fostered by the LED digital displays around the venue. Professional sports facilities…

The Revolution Of Sports Recruiting

The Revolution Of Sports Recruiting

[vc_row][vc_column][vc_column_text]The Emergence Of The New Billion Dollar Opportunity A growing number of high school students seek to take their talent to the next level. They understand that the college sports recruitment process is fiercely competitive. In fact, according to the NCAA, around eight million students participate in high school athletics, yet only about 480,000 will…

Listen: Analyzing the way Athletes Prepare with Nicholas Longworth of Sports Innovation Network

Listen: Analyzing the way Athletes Prepare with Nicholas Longworth of Sports Innovation Network

On today’s podcast, Nicholas Longworth of Sports Innovation Network discusses how performance analysis can not only improve and protect an athlete’s prime, but also how it can improve our everyday lives. For more information on Sports Innovation Network, log on to http://www.sports-innovation-network.com/. For the latest news, videos, and podcasts in the Sports and Entertainment Industry…

Listen: Fan Interactivity in Scoreboard Presentation With Garret Young of the Frisco RoughRiders

Listen: Fan Interactivity in Scoreboard Presentation With Garret Young of the Frisco RoughRiders

Innovating the in-park entertainment for the Frisco, TX Rough Riders, Garret Young, is finding new and creative ways to take advantage of the technology already in the park. He talks about how he’s begun to use the outfield LED boards, traditionally used for advertisers, to create unique, audience engaging entertainment that has also given…

Listen: Analyzing Opponents Through Data with Judd Garrett of the Dallas Cowboys

Listen: Analyzing Opponents Through Data with Judd Garrett of the Dallas Cowboys

In depth analytics tools and innovative data are changing the way sports teams prepare for opponents, making sure every play is keeping player’s strengths and weaknesses in mind. Judd Garrett, Director of Advance Scouting for the Dallas Cowboys explains how these tools are making it easier to read your opponent’s moves, strategies, and tendencies;…

Watch: Six Flags Enters Purchase Agreement With Affiliates of Premier Parks

Watch: Six Flags Enters Purchase Agreement With Affiliates of Premier Parks

Six Flags Entertainment Corporation entered into a purchase agreement with affiliates of Premier Parks, LLC to acquire the lease rights to operate five parks.. The parks had been previously operated by Premier Parks, LLC of Oklahoma City. The company’s portfolio of North American parks is now up to twenty-five. Parks include Wet n’ Wild Splashtown,…

Watch: San Manuel Casino Partners with Los Angeles FC for 2018 Season

Watch: San Manuel Casino Partners with Los Angeles FC for 2018 Season

Los Angeles FC has announced a partnership with San Manuel Casino for the 2018 season. The casino will sponsor the City View Club, a private club and lounge box seating area at the team’s Banc of California Stadium. In addition, San Manuel Casino will present pre-match experiences and post-game highlights via in-stadium ‘Thrill of the…

Technology on the Playground: PLAYTIME’s Reactions Wall Offers Fun Fitness for All Ages

Nearly everyone’s life has become defined by technology, though technology doesn’t always have to mean being stuck sitting behind a screen. PLAYTIME has developed a product that brings technology and activity together. The PLAYTIME Reactions Wall is a heads-up technology that pushes a player’s mental and physical agility while fitting seamlessly into the modern playground….

Iron Neck Makes Headlines in Concussion Prevention

Iron Neck Makes Headlines in Concussion Prevention

Iron Neck was recently profiled in the Minnesota Star Tribune, spreading it’s technology across the country and making an impact on how coaches, parents and athletes approach concussion prevention. Mike Jolly, certified trainer, gym owner, former UCLA athlete, and football coach, was tired of watching the football players he loved suffering with critical injuries, particularly…

Watch: L.A. Rams New Stadium to Crest $4B

Watch: L.A. Rams New Stadium to Crest $4B

Plans to rebuild the stadium for the Rams is underway. The project, which is expected to open in 2020 is projected to cost close to $5B by the time it is complete. The cost includes a 6,000-seat amphitheater, additions of a commercial and retail development, and the future home of NFL Network. Rams owner Stan…

Listen: Former NFL Player and Harvard Graduate Isaiah Kacyvenski on Human Performance

Listen: Former NFL Player and Harvard Graduate Isaiah Kacyvenski on Human Performance

On today’s podcast, we speak with Isaiah Kacyvenski from Athlete’s Technology Capital and Sports Innovation Lab. We discuss the way elite athletes are the perfect people to stress test new technologies, and how sports technology discoveries can influence and benefit several other industries. For more information about Sports Innovation Lab log on to https://www.sportsilab.com….

Watch: SBTech Enters Deal With Churchill Downs for Sports Betting

Watch: SBTech Enters Deal With Churchill Downs for Sports Betting

Churchill Downs Inc has signed a deal with SBTech, a sports betting platform. The deal will allow the gaming company to offer bets on events in Pennsylvania, New Jersey, and Mississippi. SBTech will provide a consumer website and mobile apps that manage online gaming and sports wagering. Churchill Downs signed a separate deal with the…

Sports Gambling Ban Lifted, Thanks to Supreme Court

Sports Gambling Ban Lifted, Thanks to Supreme Court

The Supreme Court has lifted a federal law that required states to ban gambling on the outcome of sporting events. In a 6-3 ruling, the Professional and Amateur Sports Protection Act was overturned so State’s could choose to permit sports gambling. Authorized facilities will now be allowed to take the same bets that are legal…

Watch: Los Angeles Olympics in 2028 Will Transform Viewing Through Technology

Watch: Los Angeles Olympics in 2028 Will Transform Viewing Through Technology

With the announcement of Los Angeles winning the bid for the 2028 Olympics, Chairman Casey Wasserman is intent on using the next 10 years to transform the Olympic fan experience through technology. This includes the creation of an app experience for fans in the venues that will allow them to see what television viewers see…

Watch: The NHL Sets Its Sights on Environmental Sustainability

Watch: The NHL Sets Its Sights on Environmental Sustainability

The National Hockey League is stepping up and taking a leadership role on environmental issues. Their “green goals” encompass everything from saving energy to composting and recycling. Rogers Arena, home to the Vancouver Canucks, is almost 90% converted to LED lights. As part of the “Green Initiative“, the NHL compiled two Sustainability Reports, with the…

Listen: Ricketts Family Makes USL Acquisition

Listen: Ricketts Family Makes USL Acquisition

Chicago Cubs fans are getting something new to cheer in 2020. The Ricketts family is in the process of acquiring controlling rights to the Chicago USL expansion franchise, scheduled to debut in 2020. The new entity, which will be known as North Side Entertainment Holdings, will receive all game-day revenue from the new stadium,…

New to MarketScale?

MarketScale is the B2B media platform Sports & Entertainment companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.