Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

THE IMPORTANT ROLE OF PROBIOTICS IN SPORTS NUTRITION

Athletes and fitness enthusiasts work hard to improve their health and conditioning. However, they sometimes have issues with their digestion and immunity even as they strive to improve their physical performance. The probiotic strain Bacillus subtilis DE111 can help give fitness enthusiasts and serious athletes a performance boost. The Sports Nutrition Market is Growing Rapidly…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
THE IMPORTANT ROLE OF PROBIOTICS IN SPORTS NUTRITION

Athletes and fitness enthusiasts work hard to improve their health and conditioning. However, they sometimes have issues with their digestion and immunity even as they strive to improve their physical performance. The probiotic strain Bacillus subtilis DE111 can help give fitness enthusiasts and serious athletes a performance boost.

The Sports Nutrition Market is Growing Rapidly

Sports nutrition is the leading projected growth sector in global healthcare, far outpacing other areas such as OTC, vitamin and dietary supplements, and weight management. A recent report by Zion Market Research estimates the global sports nutrition market will grow about 8% annually over the next few years, reaching over $45 billion by 2022. The category includes products such as sports drinks, meal replacement drinks, protein powder, nutrition bars, and dietary supplements that are consumed by professional and amateur athletes to improve their overall health, performance, and muscle growth. Typical goals of a sports nutrition program include muscle and strength building, weight loss, cardiovascular improvement, increased energy, and better sleep.

Athletes May Suffer from Digestive Issues

Despite their typical healthy appearance, athletes may suffer from a number of digestive issues. In facts, studies show that 30% to 50% of athletes and up to 93% of long-distance triathletes suffer from gastrointestinal problems. These issues can occur before, during, or after an exercise session or a competition. Gastrointestinal issues can impair performance or recovery by causing electrolytes imbalance, sleep disturbance, and dehydration. Additionally, a recent study of a group of ultra-marathon runners found 89% experienced nausea, 44% had abdominal cramps, and 44% suffered from diarrhea.

Probiotic Supplements Can Help Ease Gastrointestinal Issues in Athletes

Probiotic supplements boost athletic performance many important ways. First, they help optimize digestion by increasing the absorption of nutrients and digestion of protein, providing the building blocks for muscle building and recovery. Probiotics accomplish this by maintaining levels of healthy bacteria in the gut that aid in the digestion of macronutrients, allowing for optimized nutrient uptake from food. Next, they help strengthen immunity by increasing the absorption of antioxidants making athletes less susceptible to sickness and infection. Finally, they minimize common GI issues, decreasing the occurrence of athlete’s diarrhea, gas, bloating, and heartburn.

Studies Show DE111 Probiotic Can Help in Sports Nutrition

The probiotic strain Bacillus subtilis DE111 from Deerland Probiotics & Enzymes is a spore-forming strain that helps provide a competitive edge to athletes. For example, in a study on the effects of supplementation during offseason resistance training in female Division I athletes, DE111 produced significant improvements in body composition when consumed in conjunction with a high-protein recovery drink. It also helped improve lower body strength as determined by the deadlift 1-repetition maximum. In a separate study on the effect of DE111 on the daily bowel movement profile for people with occasional gastrointestinal irregularity, DE111 helped improve gastrointestinal discomfort including constipation and diarrhea. Participants also reported an increased frequency of normal type stools compared to those in the placebo group.

The DE111 strain is genome sequenced for safety, remains viable under wide temperature range, and survives passage through the acidic environment of GI tract to help crowd out bacterial pathogens and maintain healthy gut barrier function. To find out more about how DE111 can help in sports nutrition, download this white paper.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Building Stadium Experiences for Everyone

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

  • 01Stadiums are evolving from sports-centric designs to multi-purpose venues.
  • 02Audience engagement is a key focus in modern stadium development.
  • 03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

  • 01USMNT's perfect start in the 2026 World Cup.
  • 02Positive impact on sponsorship opportunities.
  • 03Increased B2B demand in sports-entertainment.

Jun 19, 2026

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

  • 01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
  • 02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
  • 03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

Jun 17, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512