Sports & Entertainment
Fan engagement, venue tech, and live event innovation.
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Extra Innings with Joshua D’PenhaD’Souza of the AA Affiliate of the Texas Rangers
Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On this episode, we chat with Josh D’PenhaD’Souza, who works in Sports Sales for…
Stadiums Look to Pro AV To Fill Seats
As broadcast and television technology continues to improve, football teams are having a harder time attracting fans to their stadiums. With the home experience becoming more and more convincing, fans are not as enticed to travel to remotely located stadiums to pay for tickets, food, parking and merchandise. Traditionally packed stadiums like FedEx Field in…
Welcome to the Show: Episode 3
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched…
Sustainability Becomes the Main Attraction at Entertainment Venues
Entertainment venues are known for forward-thinking. Innovative design is apparent aesthetically and functionally. To remain a popular destination, venues must focus on the customer experience, ensuring that consumer needs and expectations are met. Venues Embrace Sustainability One way venues put this approach to work is with sustainability practices. Financially this can make a business more…
Listen: From Career-Ending Injury to Career-Shaping Therapy with Andy Barr of Innovate Performance
Andy Barr, founder and CEO of Innovate Performance, used to be a professional soccer player with superstar aspirations. That is, until an injury ended his career. He didn’t leave the sports world though; instead, he took his experience and turned it into a philanthropic cause for the culture he loves so much. Currently, he…
Common Sense, No Matter How Many Zeros Are In The Check with Dustin Eldridge of Carter Financial
The premise is simple enough: try to have more money coming in than you have going out. That is a major challenge for professional athletes, even with the massive amounts of wealth at their disposal. Carter Financial Management brings the focus back to “regular living” when helping clients plan for the future. On today’s…
Listen: Treating An Injury Before It Happens with Matthew Schmit of Iron Neck
Of all of the bridges we encounter on a daily basis, both figurative and literal, the one between our brain and the rest of our body seems fairly important. Protecting that structure is enjoying a renewed focus and Iron Neck is at the forefront of that movement. On today’s podcast, our host spoke with…
Breaking Out of the Post-Production Workflow Silo
As the adage goes, “if it ain’t broke, don’t fix it.” However, while this may apply to things like cars or dishwashers, sometimes there are better ways of doing things, and we simply can’t see them. In many industries, this aversion to change and communication is called a silo mentality, and in the production and…
Fun for the Whole Family: Why Theme Parks Should Reconsider Play Areas for the Smallest Visitors
Theme parks are designed for family fun and are a popular pick for vacations. Families have a lot of choices considering the many options in the U.S. According to the IAAPA (International Association of Amusements Parks and Attractions), there are over 400 amusement parks in the U.S., and the most significant guest demographic for these attractions…
Listen: Recruiting Better Players through Better Art with Brett Gemas of UNT’s Athletic Department
Who’s the most important player on a football team? The quarterback? The running back? Maybe the whole defensive line. But what about…the departments graphic designer? They’re often the MVP behind the scenes that helps set a teams brand, image and style. For fans, the perfect logo and merch design can create exposure, loyalty, buzz,…
The Most Impressive eSports Stadiums In The World
The rise of eSports has made the gaming industry one of the most lucrative business opportunities in the world of entertainment. This ascent is being led by some of the most notable NFL owners, and architecture companies are brainstorming what the stadium of the future will look like for eSports. This new sport has a…
Texas Live! Ushers In A New Era In Arlington
Texas Rangers players may have to wait until 2020 to see the spoils of their new stadium, but Rangers fans on Thursday ushered in a new era in Arlington. Texas Live!, a 200,000 square-foot mixed-use project opened to the public for the first time on Thursday. The $250 million entertainment center was built and designed…
At Upcoming Tokyo Olympics, Security May Depend on Your Smile
Facial recognition technology is no longer a foreign concept to the public. Smartphones, social media sites and other commercial industries have been implementing this in recent product updates. While these are more consumer-related, facial recognition for large applications related to security and access will make its big debut at the Tokyo 2020 Olympics. The Tokyo…
Welcome to the Show: Episode 2
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their weeklong lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If…
PRESERVING AND PROTECTING A SPORTS MEMORABILIA COLLECTION WITH POLYGON
The quality of collectibles and memorabilia is only as good as its storage environment. Failing to monitor and control the climate of such a space risks major damage to the valuable memorabilia inside. When setting up a storage solution or when upgrading a current one, it’s imperative that document recovery (DOC) and temporary climate solutions…
SIONYX’S AURORA WINS BEST IN SHOW IN DENVER
The Aurora by SiOnyx, the world’s first day / night action camera, made its long-anticipated debut in Denver last week at the Outdoor Retailer Summer Market as the official product launch. The Outdoor Retailer Summer Market is the nation’s largest outdoor gear and apparel trade show. Outdoor Industry Association (OIA) is the association partner, title…
Listen: Game Over for Concussions with Jessie Garcia of Tozuda
Jessie Garcia is a self-professed hard-headed entrepreneur, as founder and CEO of Philadelphia-based Tozuda. (The Spanish word for hard-headed and what her grandmother called her.) The 28-year-old former college athlete turned engineer is democratizing concussion protocol with her invention, the Tozuda head impact sensor. In this episode of the Sports and Entertainment Podcast, we…
Welcome to the Show: Episode 1
Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt,…
Welcome to the Show Bonus Content: History of Baseball in Savannah
As the United States molded itself into the country it is today, it underwent change after change. Throughout the last 150 years though, it has had at least one constant. Baseball has tied generations together since its invention in the nineteenth century, becoming America’s pastime. The city of Savannah, Ga. has been afforded the consistency…
The NFL Is Counting on Augmented Reality To Keep Stadiums Full
Today’s sports fans want to do more than just sit in their seats for three hours during a game. Younger fans in particular, including at college events, have decided to forego the stadium experience in favor of watching on TV at home, where cell phone coverage is typically stronger. Smart venues are starting to address…
iSportConnect and HookIt Announce Partnership
Earlier this week, iSportConnect, the world’s largest global private network of sport business executives announced a partnership with sports sponsorship valuation and analytic platform Hookit. MarketScale had the exclusive opportunity to speak to Hookit Director of Marketing, Roger Breum, to discuss the platform further, the partnership with iSportConnect, and how machine learning is improving data…
A Diversity of Designs Create A Whole World of Fun
For children, play is just as critical as good nutrition and education in their overall development. In an urbanized, digitized, and overweight world, playgrounds promote childhood health and community in a culture that seems to have forgotten these qualities. Sensory development, creativity, social experiences, and movement must be part of the child’s daily routine. Today’s…
Listen: Connecting the Next Generation of Athletes with Jeff Angus of PlaySight Interactive
Here to talk about the changes and trends coming to the Sports Entertainment industry is Jeff Angus, Marketing Director from PlaySight. We talked about sport specialization, the commoditization of technology and hardware, and the democratization of sports tech from the pros to the youth. For the latest news, videos, and podcasts in the Sports…
Listen: Being an Animated Animator with Justin Lee of IdeaMACHINE Studio
In the B2B animation world, the newest wave of creatives is bringing two unique things to the table. They grew up watching some of the most innovative cartoons that relaunched the animation world from its slump, watching Disney’s Renaissance and consuming Saturday morning cartoons that featured thoughtful and eccentric animation like The Simpsons, a…
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