Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Krow Knows: How Fair Are the College Football Playoff Rankings?

AJ Krow examines the fairness of the College Football Playoff selection committee's rankings, exploring how conference realignment and shifting power structures influence which programs are considered elite. The analysis questions whether the current criteria adequately reflect on-field performance or favor legacy brand recognition and conference affiliation. Recent realignment has complicated traditional benchmarks used to evaluate team strength.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Krow Knows on MarketScale.

By AJ Krow · Aj KrowBig TenCollege FootballCollege Football Playoff Rankings
Share

Key takeaways

01

The CFP selection committee's process may favor brand recognition and conference prestige over pure on-field results.

02

Conference realignment has disrupted traditional strength-of-schedule metrics, making rankings harder to evaluate fairly.

03

Defining 'elite' in college football is increasingly contested as the sport's landscape continues to shift.

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Start free

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from the Big Ten, and SEC teams with two losses are still ranked over one-loss teams from other conferences.

SEC teams with two losses are still ranked over one-loss teams from other conferences.

What does being one of the “best” college football teams in today's era of unprecedented change mean?

On this episode of Krow Knows, host AJ Krow examines whether the playoff selection process still aligns with the realities of the sport or if traditional power dynamics are unfairly influencing the rankings.

AJ dives into:

  • The committee rankings’ inconsistencies include rewarding some teams for losses while punishing others.
  • How conference expansions in the SEC and Big Ten have influenced playoff dynamics and public perception.
  • The impact of NIL and transfer portal policies on creating parity and competition across traditionally weaker programs.

AJ Krow is an accomplished entrepreneur and business leader with expertise in facilities maintenance, hospitality, and business acquisitions. As the Owner/CEO of OPW Commercial Services, he oversees operations serving Oklahoma and the Dallas-Fort Worth metroplex. Known for his deep knowledge of college football and no-nonsense analysis, Krow combines years of experience as a sports analyst with a passion for the game, complementing his track record of driving multimillion-dollar revenue growth and operational efficiencies across industries.

Krow Knows

Part of this channel

Krow Knows

Inside conversations on hospitality, travel, food, and sports.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

AK
AJ Krow

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Sports & Entertainment Insights

Serie A stays with CBS one more year, plans U.S. bid after World Cup

Serie A and CBS Sports exercised a mutual one-year option keeping the league’s U.S. rights on CBS Sports platforms through the 2026-27 season, Sports Business Journal reported, with most matches on Paramount+. Terms are believed unchanged from a 2024 renewal in the low eight figures, down from about $75M a year in 2021. The league plans to sell again after the World Cup.

  • 01Serie A's U.S. rights went from about $75M a year under the 2021 CBS deal to a low eight-figure renewal in 2024, according to SBJ, which described the drop as a significant financial haircut amid a softer market for European soccer rights.
  • 02The Bundesliga, represented by Relevent Sports under a 17-year partnership, is also in the market with its English- and Spanish-language U.S. rights beginning in 2026-27 after its ESPN deal expired, according to SBJ, while Serie A sells direct with no agency.
  • 03Serie A's Spanish-language U.S. deal with Fox Deportes has already expired, so a Spanish partner is an open item alongside the English package when the league returns to market after the World Cup.

Sep 19, 2026

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Seattle Mariners produced all four of their 2026-season video shorts in-house after decades with agency Copacino Fujikado, Sports Business Journal reports. Most MLB clubs now handle the bulk of video production internally. Zoomph values the Dodgers' 2025 team social output at $101 million in paid-ad equivalent, a benchmark for avoided spend, not revenue collected.

  • 01Zoomph's $101 million figure for the Dodgers is the estimated cost of buying the same reach with paid ads, so the right comparison for an in-house studio is avoided media spend against staff and equipment, not agency fees alone.
  • 02The edge MLB creative teams describe is access to talent from the minor leagues up, which means the in-house model transfers well to organizations whose creative staff sit near the people they film and poorly to those that don't.
  • 03Clubs look at whether a short can carry beyond a single post—feeding a giveaway, theme night, or ticket special—and use real-time fan reaction to judge concepts quickly. If it sparks those longer-life assets it’s more than a one-off, even if views are high.

Sep 18, 2026

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

Major League Soccer has retained London-based Altius8 to explore selling a league-wide presenting sponsorship, Sportico reported on September 18. Early talks have landed in the eight figures, which sources told Sportico would sit behind only the Apple and Adidas deals, and MLS says it won’t rename the league. The exploration comes as MLS prepares changes next summer to its calendar, playoffs and commissioner.

  • 01An eight-figure presenting deal would sit behind Apple’s $2.5 billion media agreement and Adidas’s $830 million extension through 2030—and ahead of other major league-wide deals—offering a rare public price band for a U.S. league-level asset.
  • 02MLS is deliberately splitting the European model: it wants the presenting-sponsor revenue LaLiga, Ligue 1 and Serie A collect, without putting a brand name in front of the league the way the Premier League did with Barclays until 2016.
  • 03The asset list is not fixed. Chief revenue officer Carter Ladd says there is no predefined package, so what a bidder gets, and whether the league-wide jersey patch is on the table, is being decided now.

Sep 18, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

AK
AJ Krow

Host, Krow Knows

AJ Krow is a sports analyst and content creator behind Krow Knows, a sports commentary platform covering college football, rankings, and the business of athletics. He offers analysis on conference dynamics, playoff selection, and the evolving college football landscape. His work focuses on breaking down complex sports topics for fans and industry followers.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512