What is Verizon's growth strategy for 2025?

Verizon's growth strategy for 2025 focuses on expanding broadband, fixed wireless access, POTS replacement, connected laptops, and cross-selling. The company aims to enhance efficiencies and concentrate on key products that drive overall growth.

How is Verizon enhancing its channel partner experience?

Verizon is increasing its investment in the channel, particularly focusing on the co-selling program. This includes strategies designed to innovate, evolve, and provide greater value to partners, enhancing collaboration and improving the customer experience.

Verizon Partner Network Co-Sell Connection 2025 Kick Off

Q: What is the focus of the Co-Sell Connection 2025 webinar?

The webinar aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. It is part of a series designed to engage and inform partners about Verizon's strategies and commitments.

The Co-Sell Connection 2025 webinar, hosted by Verizon Partner Network, focused on spotlighting Verizon's products and solutions. The event emphasized insights from thought leaders to help businesses navigate evolving landscapes. Key topics included Verizon's growth strategy, co-sell marketing approach, and increased investment in channel partnerships.

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By Software And Technology · February 14, 2025, 1:15 AM UTC

Key takeaways

The webinar aimed to spotlight Verizon's products and solutions.

Verizon's growth strategy highlights broadband and cross-selling.

The co-sell approach focuses on collaboration and enhanced customer experience.

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Teran. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape.

Key Speakers and Topics

In this session, Verizon’s partner leadership team, including Mark Tina the Channel Chief, Dawn McNellis, Rachael Nagrowski, and Mark Lavorgna, shared their vision for the Verizon Partner Network and their commitment to the channel in 2025. The speakers affirmed their “go big, go bold, go beyond” mantra to unlock new revenue opportunities.

Verizon’s Growth Strategy

Rachael Nagrowski, Senior Director of Partner Sales, outlined a growth strategy focusing on broadband, fixed wireless access, POTS replacement, connected laptops, and cross-selling. In 2025, they aim to make the math work by driving efficiencies and focusing on products that matter to Verizon.

Co-sell Marketing Approach

The team also emphasized a co-selling approach to marketing, which Dawn McNellis, AVP of Channel Partner Sales, described as focusing on comp (compensation), teaching, preparing, and competing. This approach is designed to partner with teams, grow revenues and market share, and deliver an excellent customer experience.

Investment in Channel

Mark Lavorgna noted that Verizon is increasing its investment in the channel for 2025, particularly in the co-selling program. This increased focus is intended to innovate, change, evolve, and make it easier to do business with Verizon, bringing even greater value to partners.

Overall, the Co-Sell Connection 2025 kick off was a declaration of commitment to working even more closely with partners, with a strong focus on customer experience, efficiency, and thorough execution.