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customer experience

12 articles from Software & Technology practitioners

Ping’s Gouard says mDL and NFC checks can narrow false positives

Ping’s Gouard says mDL and NFC checks can narrow false positives

One bank’s blanket ID re-checks stopped fraud but wore on tellers and customers. Ping’s Diana Gouard argues for verifying once, then carrying trust forward.

MarketScale Newsroom·Sep 22, 2026
Dreamforce 2026 turns agentic AI into an IT and CX integration job

Dreamforce 2026 turns agentic AI into an IT and CX integration job

Dreamforce Sept. 15–17 is shaping up as a governance-and-integration test, not a demo fest, with Headless 360, Agentforce and data readiness now on the critical

MarketScale Newsroom·Aug 27, 2026
Adobe CMO Lara Balazs says marketing leaders must reinvent themselves continuously or risk irrelevance

Adobe CMO Lara Balazs says marketing leaders must reinvent themselves continuously or risk irrelevance

Adobe's CMO Lara Balazs, speaking at Cannes Lions 2026, says the modern marketing chief must act as "customer zero" and constantly disrupt their own assumptions

MarketScale Newsroom·Aug 5, 2026
Making Travel More Flexible: How Paypal Pay Later Options Are Changing the Way We Book Holidays

Making Travel More Flexible: How Paypal Pay Later Options Are Changing the Way We Book Holidays

For many travelers, the excitement of booking a holiday often collides with the practical realities of budgeting. As prices fluctuate and spontaneous getaways become more common, flexible payment options have emerged as a quiet revolution in the travel industry. Travelers today expect not only convenience but control — the ability to plan their dream…

Paypal·Oct 14, 2025
AMAG’s Customer-Obsessed Culture Built on Teamwork, Trust, and Impact

AMAG’s Customer-Obsessed Culture Built on Teamwork, Trust, and Impact

AMAG Technology’s customer-obsessed culture drives every decision the company makes, placing the customer at the core of its mission. Abi Rudd, Sales and Operations Planning Coordinator, highlights the company’s strong sense of teamwork, supportive environment, and trusted leadership as key reasons she values being part of the organization. For her, a customer-obsessed culture means consistently…

Software And Technology·Apr 2, 2025
Verizon Partner Network Co-Sell Connection 2025 Kick Off

Verizon Partner Network Co-Sell Connection 2025 Kick Off

The Co-Sell Connection 2025 webinar kicked off with a warm welcome from the host, Cesar Teran. The series aims to spotlight Verizon products and solutions and provide insights from top thought leaders to help navigate the evolving business landscape. Key Speakers and Topics In this session, Verizon’s partner leadership team, including Mark Tina the…

Software And Technology·Feb 14, 2025
Revolutionizing Retail: The iPickup Point System Enhances the Returns Process

Revolutionizing Retail: The iPickup Point System Enhances the Returns Process

The iPickup Point system from Position Imaging is revolutionizing the e-commerce returns process by offering a seamless self-service solution. Customers begin by submitting an online return form and receiving a QR code, which they scan at the iPickup Point kiosk in-store. They then attach an “iClip” to their returned item and place it on…

Software And Technology·Feb 7, 2024
Cutting-Edge Order Fulfilment Technology to Enhance Retail Customer Experience

Cutting-Edge Order Fulfilment Technology to Enhance Retail Customer Experience

Liisa Walsh, the Director of Product Management at Position Imaging showcases an innovative order fulfilment technology designed to streamline retail pickups. Dubbed “BOPIS solution,” this system integrates seamlessly with point-of-sale (POS) systems, allowing for efficient order preparation and management by staff, referred to as “kickers.” Upon completion, orders are signed into the system, scanned,…

Software And Technology·Feb 7, 2024
Sennheiser Aims to Transform Customer Experience with Global Demo Rooms and Enhanced UC Solutions

Sennheiser Aims to Transform Customer Experience with Global Demo Rooms and Enhanced UC Solutions

Jens Werner, the Portfolio Manager for UC Solutions within Sennheiser’s business communications segment, recently outlined the company’s innovative plans for this year. Post this year’s Integrated Systems Europe (ISE) show, Sennheiser will be launching several demo rooms worldwide. These rooms, located in various strategic locations, are designed to allow registered users to experience the new…

Software And Technology·Jan 2, 2023
Experience Threading: Powered by Threadfin

Experience Threading: Powered by Threadfin

The customer experience is defining company strategy for virtually every industry. The idea of creating an experience that meets company goals goes well beyond environments such as retail stores or sports venues. It’s just as important in the B2B world and even more so in highly competitive markets. Bryan Harris, VP Sales & Marketing at…

Software And Technology·Aug 24, 2022
Inspired Banking: Connecting with Your Customers Through Self-Service Banking

Inspired Banking: Connecting with Your Customers Through Self-Service Banking

The advent of the pandemic changed a plethora of industries. While some fell behind, others evolved to meet the changes. Keith Lennard, an industry expert for over 12 years and the VP and Head of Software at Hyosung, knows all too well how adverse events might positively impact an industry. Specifically in this case, he…

MarketScale·May 27, 2022
NRF 2019 in 60 Seconds

NRF 2019 in 60 Seconds

There was so much to see at NRF 2019. Anyone in attendance can attest to the fact that three days was barely enough time to catch up on everything presented at the Javits Center this week. MarketScale hustled through every nook and cranny of Retail’s Big Show to learn what industry experts were seeing,…

Geoff Short·Jan 16, 2019
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