Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Only 26% of enterprises have operationalized AI at scale, FPT-Forrester study finds

A study by Forrester Consulting, commissioned by FPT, surveyed 397 global decision-makers and found that only 26% of enterprises have operationalized AI at scale. Despite significant AI investments, many companies struggle to deploy AI across their organizations. The gaps between AI investment and its implementation highlight challenges in scaling AI efforts globally.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By MarketScale Newsroom · Fpt CorporationFpt SoftwareForrester ConsultingEnterprise Ai
Share
Learn this in 60 seconds

Key facts, context, and what it means, in one minute.

:60
0:001:00
Only 26% of enterprises have operationalized AI at scale, FPT-Forrester study finds

Key takeaways

01

Only 26% of enterprises have operationalized AI at scale.

02

There is a significant gap between AI investment and deployment.

03

Global enterprises face challenges in scaling AI efforts.

More than half of global enterprises are putting real money into artificial intelligence, yet only one in four has actually scaled it. That gap is the central finding of a Forrester Consulting study commissioned by FPT Corporation and released today, based on a survey of 397 business and technology decision-makers across North America, Europe, Asia Pacific, and Japan.

Investment is running ahead of execution

According to the research, 51% of organizations are allocating at least 5% of their IT budgets to AI. The ambition is clear. The follow-through is not: only 26% of respondents said they consider their organization advanced in operationalizing AI, as reported by Business Wire.

The study spans industries including automotive, financial services, healthcare, manufacturing, energy, and sports. Across all of them, automation and cost reduction are the primary drivers of AI deployment. Far fewer organizations are doing the harder work of redesigning business models around AI: just 34% reported pursuing an AI-first operating model.

Enterprise AI maturity: investment vs. execution51Allocating ≥5% of ITbudget to AI26Advanced inoperationalizing AI34Pursuing AI-firstoperating model39Meaningful strategy &governance alignment
Forrester Consulting / FPT Corporation (July 2026) · © MarketScaleDownload chart

Structural barriers, not technology gaps, are the real bottleneck

When enterprises hit a ceiling on AI scaling, the culprits are organizational as much as technical. The Forrester research identifies integration complexity, cited by 41% of respondents, and data silos, cited by 38%, as the top barriers to operationalizing AI. These are chronic infrastructure problems that no single model or tool can patch.

The governance picture is equally uneven. Only 39% of enterprises reported meaningful progress in aligning AI strategy, governance, and operating models. That misalignment limits the ability to scale AI in a controlled, consistent way across business units.

Measurement is arguably the sharpest problem. Thirty-five percent of organizations do not collect any quantified AI metrics, and 10% track AI outcomes in no form at all. Without that data, decisions about which pilots to scale and which to cut are essentially guesswork.

Top barriers and measurement gaps in enterprise AI41Cite integrationcomplexity as barrier38Cite data silos asbarrier35Collect no quantifiedAI metrics10Track AI outcomes in noform
Forrester Consulting / FPT Corporation (July 2026) · © MarketScaleDownload chart

What enterprises want from AI partners

The study also mapped what procurement and technology leaders are prioritizing when selecting AI partners. The top three criteria are nearly tied: the ability to engineer, deploy, and operate AI across the full lifecycle (48%); strong governance and security capabilities (48%); and the ability to integrate with existing systems (47%).

Regional differences are notable for sourcing teams. North American and EMEA organizations placed the heaviest emphasis on full lifecycle capabilities, at 59% and 54% respectively. Organizations in Asia Pacific and Japan leaned more toward end-to-end strategic and execution support, signaling different partner expectations across geographies.

FPT's response: a platform and a framework

FPT is releasing the study alongside two specific offerings. The first is FleziPT, an AI platform backed by a global team of more than 30,000 AI-augmented engineers and AI Factories in Vietnam and Japan. FPT says the platform delivers up to 60% optimized development time, more than 50% less rework, and a 30% uplift in developer productivity, per Business Wire.

The second is FPT CASAN, a five-level AI transformation framework covering Curious, Augmented, Standard, Automatic, and Native stages. The framework is intended to give enterprises a structured way to assess AI readiness, tighten governance, and move AI out of isolated pilots into core business functions.

As AI ecosystems become more complex, organizations can no longer move forward in silos. They need partners who can bridge strategy, integration, governance, and operations to turn innovation into repeatable, enterprise-wide execution., Pham Minh Tuan, Executive Vice President, FPT Corporation and CEO, FPT Software

What this means for your team

  • Audit your AI measurement practices first. If your team sits in the 35% that collects no quantified metrics, decisions about scaling or sunsetting pilots have no factual foundation. Define outcome KPIs before greenlighting the next initiative.
  • Treat integration complexity as a procurement criterion. The study's top-cited barrier is not model quality but the ability to connect AI to existing systems. Vendor evaluations should weight integration depth and lifecycle support at least as heavily as model capabilities.
  • Evaluate partners against full lifecycle criteria. Nearly half of surveyed enterprises are now prioritizing vendors who can engineer, deploy, and operate AI systems end-to-end. Assess whether current partners cover governance and operations, not just delivery.
  • Use a maturity framework to benchmark readiness. FPT's CASAN and similar frameworks offer a structured lens for identifying where governance and operating model gaps are stalling scale, which helps align leadership before committing to the next phase of investment.

Featured companies

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Only 11% of S&P 500 firms have deeply integrated AI, MIT study finds

Only 11% of S&P 500 firms have deeply integrated AI, MIT study finds

An MIT FutureTech study found that only 11% of S&P 500 companies have deeply integrated AI into their operations. Despite the low percentage, this represents a quadrupling of integration since 2022. The research tracked AI adoption trends from 2016 to 2025.

  • 01Only 11% of S&P 500 firms have deeply integrated AI.
  • 02AI integration in S&P 500 firms has quadrupled since 2022.
  • 03The study tracks AI adoption from 2016 to 2025.

Jul 15, 2026

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is posting real numbers — and operators are taking notice

B2B ecommerce is seeing substantial growth as companies like MSC Industrial, Kawasaki Engines USA, and Global Industrial report significant sales increases. These figures highlight the impact of investment in digital sales channels for growth. Operators in different sectors are increasingly noticing and adopting digital strategies to capture market opportunities.

  • 01MSC Industrial's Q3 sales exceeded $1 billion.
  • 02Kawasaki Engines USA's average order value grew by 500%.
  • 03Global Industrial experienced a 9.2% growth in Q1 from digital channels.

Jul 15, 2026

OpenAI's five-step framework for managing agentic AI spend

OpenAI's five-step framework for managing agentic AI spend

OpenAI has introduced a five-step framework aimed at helping enterprise leaders manage their investment in AI technologies as they evolve. The framework focuses on governance and practical application as AI shifts towards more independent and agentic workflows. This approach helps ensure organizations effectively integrate AI into longer-running processes.

  • 01OpenAI's framework aids enterprise-level AI governance and investment.
  • 02AI technologies are shifting towards independent, agentic workflows.
  • 03The framework supports the transition from chat-based to complex AI operations.

Jul 14, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512