Skip to content
MarketScale
Demo
‹ Back to IndustriesSoftware & Technology

Coupa and UPS Showcase AI-Driven Innovation at Topgolf Atlanta Customer Event

Coupa and UPS presented their AI-native platforms at a Topgolf Atlanta event, highlighting AI's role in transforming supply chain operations. The event balanced industry insights with opportunities for networking and social interaction. It showcased the value of human connections alongside technological advancements in digital transformation.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Coupa on MarketScale.

By Coupa · CoupaDigital TransformationEventTechnology
Share

Key takeaways

01

Coupa and UPS demonstrated AI-driven innovation in supply chain management.

02

The event integrated professional insights with social networking.

03

AI technologies are significantly impacting digital transformation.

Coupa’s Topgolf Atlanta Customer Event blended business insight with camaraderie, showing how professional gatherings can be both productive and fun. With UPS sharing its experience on Coupa’s AI-native platform, attendees gained a firsthand look at how technology is shaping supply chain innovation. But beyond the technical discussions, the event’s true value lay in the human connections—customers and partners exchanging ideas, stories, and even a few golf swings. It was a reminder that in an era of digital transformation, authentic networking remains the ace up every company’s sleeve.

Video TranscriptExpand ↓

Here at the Coupa VRD event that topped off in Midtown Atlanta. I'm here with the Coupa community to hear how UPS is using Coupa's AI native platform and to hit some shots and phone calls. Events like this, in in my opinion, are are very important, but the best thing about this event is just being able to network. I have to thank Coupa for putting this together. It's great to hear a candid speaking to Jim, from UPS and also just to meet a bunch of Coupa customers in different parts. I really enjoyed hearing from Jim and was really helpful then on to learn from him. My favorite part was socializing with like minded people about Coupa customers as well as perfecting my swing swing with boxing. I can't wait to win this golf tournament and add it to the list of my achievements. Ashes is top notch.

Coupa

Part of this channel

Coupa

Total spend management built on community-powered AI

Visit the channel →

About the author

C
Coupa

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI governance gaps are blocking enterprise scale-up across the Middle East

AI governance gaps are blocking enterprise scale-up across the Middle East

AI governance challenges are preventing many businesses in the Middle East from scaling up their AI deployment. While technology advancements are not a barrier, the lag in internal governance frameworks is slowing down AI adoption. Addressing these governance gaps can accelerate the integration of AI within enterprises.

  • 01AI adoption in the Middle East is hindered by outdated internal governance frameworks.
  • 02Technology is not the limiting factor for AI deployment; governance is.
  • 03Improving governance frameworks can accelerate AI scale-up in enterprises.

Jul 21, 2026

Palo Alto Networks CEO puts a number on the AI cost problem: 90% token price drop needed

Palo Alto Networks CEO puts a number on the AI cost problem: 90% token price drop needed

Nikesh Arora, CEO of Palo Alto Networks, stated that for enterprise AI to scale, token costs must decrease by 90% within two years. He highlighted that high costs have already impacted companies like Uber, which spent its full-year AI budget by April.

  • 01Token costs for AI need to decline by 90% in two years for scalability.
  • 02Uber exhausted its annual AI budget by April due to high costs.

Jul 20, 2026

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement

Kaspersky has partnered with WebEngage to automate its B2B marketing efforts. The selection process involved stringent evaluations similar to those used for security products, ensuring data governance and secure access are fundamental components from the outset.

  • 01Kaspersky selected WebEngage for its B2B marketing automation needs.
  • 02Data governance and secure access were key factors in the procurement process.
  • 03WebEngage was vetted with the same rigor as a security product.

Jul 20, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

C
Coupa
Company

For Software & Technology teams

See how Software & Technology teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Software & Technology

Software & Technology hubMore expert Software & Technology coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →ImprovingTech training, turned to media.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512