What was the focus of the Coupa and UPS event at Topgolf Atlanta?

The focus was on showcasing AI-driven innovations in supply chain management, as well as facilitating networking among attendees. The event illustrated how businesses can merge technological insights with social engagement to drive progress.

Why are events like these important in the business world?

Events like these are significant because they combine knowledge sharing and networking, allowing participants to exchange ideas and experiences. This dual approach helps in fostering collaborations and strengthening professional relationships.

How does AI technology influence digital transformation in supply chain management?

AI technology enhances digital transformation by improving efficiency, accuracy, and decision-making in supply chain management. It provides innovative solutions that reshape operations and increase competitiveness in the market.

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Coupa and UPS Showcase AI-Driven Innovation at Topgolf Atlanta Customer Event

Coupa and UPS presented their AI-native platforms at a Topgolf Atlanta event, highlighting AI's role in transforming supply chain operations. The event balanced industry insights with opportunities for networking and social interaction. It showcased the value of human connections alongside technological advancements in digital transformation.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Coupa on MarketScale.

By Coupa · September 12, 2025, 2:31 AM UTCCoupaDigital TransformationEventTechnology

Key takeaways

Coupa and UPS demonstrated AI-driven innovation in supply chain management.

The event integrated professional insights with social networking.

AI technologies are significantly impacting digital transformation.

Coupa’s Topgolf Atlanta Customer Event blended business insight with camaraderie, showing how professional gatherings can be both productive and fun. With UPS sharing its experience on Coupa’s AI-native platform, attendees gained a firsthand look at how technology is shaping supply chain innovation. But beyond the technical discussions, the event’s true value lay in the human connections—customers and partners exchanging ideas, stories, and even a few golf swings. It was a reminder that in an era of digital transformation, authentic networking remains the ace up every company’s sleeve.

Video TranscriptExpand ↓

Here at the Coupa VRD event that topped off in Midtown Atlanta. I'm here with the Coupa community to hear how UPS is using Coupa's AI native platform and to hit some shots and phone calls. Events like this, in in my opinion, are are very important, but the best thing about this event is just being able to network. I have to thank Coupa for putting this together. It's great to hear a candid speaking to Jim, from UPS and also just to meet a bunch of Coupa customers in different parts. I really enjoyed hearing from Jim and was really helpful then on to learn from him. My favorite part was socializing with like minded people about Coupa customers as well as perfecting my swing swing with boxing. I can't wait to win this golf tournament and add it to the list of my achievements. Ashes is top notch.

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