Retail
TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends
In this episode of TechTalk, Steve Jamieson from WorkingLive discusses how their multi-channel e-commerce solution utilizes middleware technology to enhance sales tracking and effectiveness for distributors. The conversation highlights how understanding consumer trends across platforms can drive online sales growth.
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Key takeaways
Middleware technology reveals real-time consumer behavior.
Cross-channel e-commerce solutions boost online sales success.
Understanding consumer trends is key to improving product sales.
Steve Jamieson, founder and CEO of WorkingLive, talks with EisnerAmper's TechTalk host Fritz Spencer about helping companies achieve online sales success by meeting customers where they are—across multiple platforms. In this episode, Steve discusses how his multi-channel e-commerce solution leverages proprietary middleware technology to help independent distributors and affiliates more effectively track and sell their products amidst evolving consumer trends.
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