Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends

In this episode of TechTalk, Steve Jamieson from WorkingLive discusses how their multi-channel e-commerce solution utilizes middleware technology to enhance sales tracking and effectiveness for distributors. The conversation highlights how understanding consumer trends across platforms can drive online sales growth.

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from EisnerAmper on MarketScale.

By Business Services · E-commerceEisneramper's TechtalkFritz SpencerMiddleware Technology
Share

Key takeaways

01

Middleware technology reveals real-time consumer behavior.

02

Cross-channel e-commerce solutions boost online sales success.

03

Understanding consumer trends is key to improving product sales.

Steve Jamieson, founder and CEO of WorkingLive, talks with EisnerAmper's TechTalk host Fritz Spencer about helping companies achieve online sales success by meeting customers where they are—across multiple platforms. In this episode, Steve discusses how his multi-channel e-commerce solution leverages proprietary middleware technology to help independent distributors and affiliates more effectively track and sell their products amidst evolving consumer trends.

EisnerAmper

Part of this channel

EisnerAmper

Accounting and advisory expertise for complex business decisions.

Visit the channel

About the author

BS
Business Services

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

How omnichannel 3PLs are closing the retail compliance gap for growing brands

How omnichannel 3PLs are closing the retail compliance gap for growing brands

Omnichannel third-party logistics (3PL) providers are helping retail brands manage compliance challenges by integrating various sales channels. This integration minimizes penalties and reduces fulfillment costs for brands managing direct-to-consumer, wholesale, and marketplace channels. By merging inventory pools, these providers streamline operations and improve efficiency.

  • 01Omnichannel 3PLs reduce OTIF penalties for retail brands.
  • 02Integrating various sales channels minimizes fulfillment costs.
  • 03Merging inventory pools streamlines operations for growing brands.

Jul 22, 2026

Sizzle Clip- Khirma Eliazov

Sizzle Clip- Khirma Eliazov

The article discusses insights shared by Khirma Eliazov, a notable figure in the retail industry. It explores current trends and future directions in retail, focusing on consumer experiences and reshaping shopping concepts.

  • 01Consumer experience is at the forefront of modern retail strategies.
  • 02Innovation in retail is driving the transformation of traditional shopping concepts.

Jul 18, 2026

Inktel outlines four-layer contact center model for retail and ecommerce operators

Inktel outlines four-layer contact center model for retail and ecommerce operators

Inktel has developed a four-layer contact center model specifically designed for retail and ecommerce operators. This model integrates contact center workflows with order lifecycle stages, SLA tiers, and risk controls during fulfillment. The solution aims to enhance efficiency and effectiveness in managing customer interactions throughout the order process.

  • 01Inktel introduces a four-layer contact center model for retail and ecommerce.
  • 02The model integrates with order lifecycle stages and SLA tiers.
  • 03It aims to improve efficiency in customer interaction management during fulfillment.

Jul 15, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

About the Experts

BS
Business Services

Host, TechTalk at EisnerAmper

Fritz Spencer is the host of EisnerAmper's TechTalk, focusing on technological advancements and business strategies. He specializes in interviewing industry leaders to provide insights into cutting-edge technology solutions.

LinkedInCompany
SJ
Steve Jamieson

Founder and CEO

WorkingLive

Steve Jamieson is the founder and CEO of WorkingLive, a company focusing on multi-channel e-commerce solutions. He leads initiatives that leverage proprietary middleware technology to improve product tracking and sales for independent distributors.

LinkedIn

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512