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Consumer behavior

11 articles from Retail practitioners

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Three converging forces, AI chat shopping, booming retail media, and a soft June sales number, are forcing enterprise retail operators to act now.

MarketScale Newsroom·Aug 6, 2026
US e-commerce market projected to hit $2.28 trillion by 2031 as mobile and fulfillment reshape supply chains

US e-commerce market projected to hit $2.28 trillion by 2031 as mobile and fulfillment reshape supply chains

A new market forecast pegs US e-commerce at $2.28T by 2031, with mobile shopping, digital payments, and rapid fulfillment driving the build-out.

MarketScale Newsroom·Jul 10, 2026
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Melissa Gonzalez·May 4, 2026
The Impact and Future of Self-Service in Retail: Insights from Position Imaging

The Impact and Future of Self-Service in Retail: Insights from Position Imaging

Retailers are discovering that shoppers increasingly want to handle transactions and returns themselves, fundamentally reshaping store operations

Software And Technology·Jan 24, 2025
Sports Retailing with Matt Powell

Sports Retailing with Matt Powell

A sports retail expert examines how brands are rethinking their go-to-market strategies in an increasingly competitive marketplace

Christine Russo·Oct 28, 2024
To Retain Customers Amid the Rise in Grocery Costs, Stores Must Offer Competitive Prices & Home Delivery Services

To Retain Customers Amid the Rise in Grocery Costs, Stores Must Offer Competitive Prices & Home Delivery Services

Retailers face mounting pressure to balance affordability with operational costs while competing for price-conscious shoppers seeking convenience

Dinesh Gauri, Ph.D.·Apr 26, 2024
Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Major retailers are ditching the one-size-fits-all approach to compete in an experience-driven market where technology and human connection drive customer loyal

Mansur Khamitov, Ph.D.·Apr 25, 2024
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

Retailers are designing memorable in-store moments that customers can't resist sharing online, creating organic marketing through engaged shoppers

Allen Adamson·Apr 24, 2024
Small Retailers are at the Forefront of Economic and Community Revival

Small Retailers are at the Forefront of Economic and Community Revival

Independent shop owners are discovering that hyper-local community connections deliver economic resilience that national chains cannot replicate

Mansur Khamitov, Ph.D.·Apr 24, 2024
TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends

TechTalk: e-Commerce Meets Middleware: Startup Becomes Gateway to Consumer Trends

By connecting sellers across fragmented online channels, proprietary middleware technology reveals real-time consumer behavior patterns that drive sales growth

Business Services·Mar 12, 2024
Retail Revolution: Social Commerce is No Fad, It’s the Future

Retail Revolution: Social Commerce is No Fad, It’s the Future

Over one-third of U.S. internet users now shop directly through social platforms, signaling a fundamental shift in how brands will reach consumers

Daniel Litwin·Jan 31, 2024
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Consumer behavior: Retail Articles | MarketScale