Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Will free EV ride share services drive EV sales? Probably not, say experts

The benefits of electric vehicles (EVs) are well-known: Compared to traditional diesel and petrol cars, they are less harmful to the environment. And because they contain fewer parts, they are also cheaper to maintain. It is no wonder, then, that countries around the world are pushing for the adoption of EVs. From a federal tax…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

The benefits of electric vehicles (EVs) are well-known: Compared to traditional diesel and petrol cars, they are less harmful to the environment. And because they contain fewer parts, they are also cheaper to maintain. It is no wonder, then, that countries around the world are pushing for the adoption of EVs. From a federal tax break to free EV ride share services, there are numerous ways to encourage residents to make the switch to EVs.

In Kissimmee, Florida, residents can now travel in EVs for free: The city has partnered with on-demand ride-hailing service Freebee to carry passengers in and around Osceola County. The best part is that Freebee only uses EVs, making the journey as green as it can be! However, experts believe that while the service will help users appreciate the many benefits of traveling in an EV, the price difference between an EV and its traditional fuel counterpart will continue to remain a deterrent for buyers.

FindTheBestCarPrice.com‘s Senior EV Editor Steve Birkett, who describes himself as an advocate of electric vehicles, explains why the higher price tags will continue to affect purchase decisions — even for customers who opt for the free EV ride share services.

Steve’s thoughts:

“Hi, I’m Steve Birkett, Senior EV editor with FindTheBestCarPrice. com. And while I do believe that free EV ride shares are a great way to get people into electric vehicles and help them understand the various benefits, such as the quiet, smooth ride, the fact that they can go hundreds of miles on a charge, and the general feel and driving dynamics that come with an electric car, I don’t think they’re a great way to get more electric cars on the road, at least for those users, primarily because EVs come with a kind of price premium at the moment.

So, they’re in the mid-to-more-expensive tier of the car buying market, and the folks who are using them as ride shares tend to be in metropolitan areas, [and] may be a better fit for public transport e-bikes, that kind of thing, at something at a more affordable level. So good for education, but other than getting them into fleets and more EVs on the road that way, I don’t think you’ll find them putting more EVs on the road for personal buyers. Thanks a lot.”

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub