What’s the Point of Metadata?

Metadata is the data behind the data. It doesn’t always get its due, but it’s equally important – if not more. Metadata is at the top of the list for Chris Lennon, Director of Standard Strategy at Ross Video.

It’s so important, he wrote a book on it.

“Metadata is not the sexiest topic,” Lennon said. “I’m here to tell you that it can be.”

On this episode of Living Live! With Ross Video, host Tyler Kern talked to Lennon about his new book, “The Media Workflow Puzzle: How It All Fits Together,” co-written with Clyde Smith. The duo also dug into metadata and its importance in production. Everything flows out of production, and metadata is crucial to that process.

When you think of production workflow, metadata’s role is making sure things stay in order. Because it’s at the top of the chain in production, it must be correct, because everyone down the line is reliant on this information is correct.

“The whole metadata area has become critical to all media workflows all the way from top to bottom,” Lennon said. “At Ross Video, we’re focused on the top end of the chain where everything is created. It goes to the old axiom of, ‘Garbage in, garbage out,’ but nowhere is that truer than in metadata for media.”

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