Skip to content
‹ Back to IndustriesProfessional AV

What Zuckerberg Got Wrong With the Metaverse

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse. Dan’s Thoughts: Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets….

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
What Zuckerberg Got Wrong With the Metaverse

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Dan Newman, Principal Analyst & Founding Partner, of Futurum Research gives his hot take on what Mark Zuckerberg got wrong with the launch of the Metaverse.

Dan’s Thoughts:

Mark Zuckerberg didn’t get much right this past year. The whole meta debacle was a big failure, but not because companies don’t need to make big bets. It’s because he bet everything while not focusing on that core product. Companies like Alphabet over and over again have made investments in big audacious projects, but they never got away from the core business. Alphabet still understands its search. AWS is focused on its cloud business. That’s where its opting comes from. For meta, it went all in on this 10-year vision, and in the meantime, TikTok was taking customers away. It was losing its core audience.

It had already hurt the trust of many of its customers because of what’s gone on with, privacy, the elections, and moderation. Some of the same things are going on, with Elon Musk and overall the shedding of so many employees in such a short period of time. Staying away from doing that has created a lot of uncertainty in the long run.

For Meta and Facebook, I think he needs to get back to the core business, focus on making money, and then reinvest those dollars and ensure the company has a long-term strategy. And maybe it’s the metaverse, but it can’t be just the metaverse.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour in a category described as web-based, frame-accurate, remote and distributed. Vindral shares the category with NBCUniversal, Disney, Amazon, CBS Sports, Grass Valley, Game Creek and SipRadius. The award recognises tools that keep production teams in separate locations frame-accurate in a browser, without specialised hardware.

  • 01The Emmy-recognised technical bar is that everyone on a distributed production sees the exact same frame at the exact same moment in an ordinary browser, with no specialised hardware.
  • 02Eight organizations share the award, and the release says the work being honored dates to the pandemic. The announcement doesn’t rank the honourees or include latency figures a buyer could benchmark.

Sep 28, 2026

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva and AudioCodes earned Microsoft Teams Rooms certification for an Android setup for medium rooms: Nureva’s HDL310 plus three AudioCodes devices. The design avoids tabletop or ceiling mics and skips complex DSP and custom programming. It helps IT teams standardize repeatable rooms, while certification tests device performance (not feature claims).

  • 01A medium Teams Room on Android can be built from four jointly certified devices (Nureva HDL310, AudioCodes RXVCam70, RXV200-ES and RX-PAD-ES) without tabletop or ceiling microphones.

Sep 28, 2026

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512