Unleashing Wisdom: Why Older Professionals Need to Become Content Creators
Who says an old dog can’t learn new tricks? The thing we all need to keep in mind, regardless of age, most if not all of us are creators in some capacity. We each hang up the working hat when we go home every day, we’re sharing photos of our grandkids on Facebook or posting…
This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.
Get featured
Want to get featured in MarketScale Professional AV?
Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.
Who says an old dog can’t learn new tricks? The thing we all need to keep in mind, regardless of age, most if not all of us are creators in some capacity. We each hang up the working hat when we go home every day, we’re sharing photos of our grandkids on Facebook or posting a video about that awesome Blackstone grill we just put in the backyard on TikTok.
We fail to remember that we can create and influence in our professional lives, social media influence is real and incredibly effective. I enjoyed this week’s edition of B2B Weekly because it’s a great reminder that those who may be less technologically savvy have years of knowledge and expertise in their field, it needs to be unlocked to educate the community and the younger generation. Ron Stefanski from this episode is a great example, someone who has spent 40+ years in the education space, he’s started a podcast with nearly 20k followers.
You can achieve the same thing by creating episodic and thought leading content that educates and inspires your communities.
Your experts belong here
Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.
When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.