Skip to content
‹ Back to IndustriesProfessional AV

U.S. Home Prices Take a Dip. Is the Beginning of a Year-Long Tumble?

Analysts everywhere are raising the red flag: the U.S. home market is set for a tumble, and U.S. home prices are the next domino to fall. A reset for the market shouldn’t come as a surprise to industry professionals. The U.S. home market has been on the decline for months now as high interest rates…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Analysts everywhere are raising the red flag: the U.S. home market is set for a tumble, and U.S. home prices are the next domino to fall.

A reset for the market shouldn’t come as a surprise to industry professionals. The U.S. home market has been on the decline for months now as high interest rates have dissuaded new homebuyers, with existing-home sales falling for their ninth straight month in October with a 5.9% cut. What is sparking debate is just how much of a collapse in U.S. home prices is on the radar. Goldman Sachs cut its home prices outlook from flat to down 4%; trusted global capital finance company Fitch Ratings predict U.S. home prices will fall by 5% next year; Reuters’ surveyed analysts predict a fall in U.S. home prices will continue through next year. Overall, local home prices have fallen nationwide off their 2022 peak prices, with home prices in California falling anywhere from 7% to 13%.

Though a drop in U.S. home prices might spell bad news for homeowners and realtors, is it necessarily catastrophic news for the industry? Is this a correction more than a collapse? G.P. Theriot, mortgage loan officer, luxury mortgage expert at Origin Bank and VA mortgage expert at Theriot Mortgage Group, thinks the drama surrounding the U.S. home prices dip is a bit overblown. Here’re Theriot’s takeaways.

G.P. Thoughts

“Are home sell prices dramatically going down? I love that word, ‘dramatically,’ because it’s just putting the fear in everyone. Here’s what I can tell you. Home prices, they’re adjusting to back to the norm of a real estate market. We saw some crazy sell prices over the past year, but with these prices adjusting, and I’ll tell you, they might be adjusting to the back to the normal, but we’re still seeing multiple offers with this adjustment.

So even with sellers in panic mode, if you’re thinking about selling, it’s still a great time to sell because these buyers are starting to get off the fence too and start to make offers. We’re starting to see more multiple offers because, guess what? Interest rates are starting to go down, and two, buyers are realizing this is the time to buy right now. So many people have been sitting on the sideline. I can tell you this, rates are gonna come down, and when they do come down, the floodgates are gonna open. So, if you’re thinking about buying, now is the time to get in the game.

And even if you’re thinking about selling, you’re still gonna come out ahead. So do not panic. The sky’s not falling. It’s not dramatically coming down. It’s just shifting, adjusting to a normal real estate market.”

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station is the central production communications hub at Łódź's Sectoral Skills Centre for Recording and Sound Reinforcement, connecting studios, control rooms, lecture rooms and other areas. The building's infrastructure is based on NETGEAR AV Series switches and a Dante Audio-over-IP network. Students get hands-on experience with wired, wireless and IP-based intercom workflows.

  • 01The Łódź centre's network runs on NETGEAR AV Series switches with Dante audio-over-IP, which Commercial Audio's CTO said made Clear-Com an ideal fit.

Oct 6, 2026

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica Servicios Audiovisuales has commissioned an 11.4-meter Alfalite UHD Finepix 1.2 LED wall for a new TSAmediaHUB monitoring room in Aravaca, Madrid. Servers feed it over NDI, so sources can be distributed centrally and layouts adapted to the needs of each operation.

  • 01Fed over NDI video-over-IP, Telefónica's Aravaca wall makes the arrangement of broadcast feeds a server setting that can be adapted for each operation.

Oct 3, 2026

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw the same line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay on site. Riedel says the connection back to on-site talent, cameras, tally and IFB can still undermine the production or the business case. Hybrid looks like where things settle.

  • 01Dillon’s analysis suggests hybrid cloud-plus-venue production is where things settle, making on-site hardware for latency-bound work a long-term facility plan item.
  • 02Interoperability standards such as SMPTE ST 2110 and NMOS handle the plumbing. The question to put to vendors now is how their systems provision, configure, tear down and monitor services alongside other vendors' gear.

Oct 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512