The People Business: How To Make AI Your Personal Assistant and More

In today’s fast-paced world, AI has moved from being a corporate buzzword to a hands-on tool for everyday life. With tools like ChatGPT, Gemini, and Claude now widely accessible, the conversation is shifting from what AI is to how it can actually help individuals. From boosting productivity to transforming education, AI is poised to become the most intelligent personal assistant we’ve ever had—available on demand, 24/7. A recent McKinsey study found that AI could automate up to 60-70% of employee workloads, underscoring its transformative potential.

But how can individuals, not just businesses, fully leverage AI as a true personal assistant? What creative, secure, and sustainable ways are there to integrate AI into our personal and professional lives?

In this episode of The AppleOne Podcast, host Brett Howroyd welcomes back Jordan Morrow, Senior Vice President of Data and AI Transformation, for an insightful discussion on exactly that. They explore how AI can be a pocket-sized PhD partner, a life coach, and even a tutor—all without breaking the bank.

Key Highlights from the Conversation:

• AI as a Pocket-Sized PhD: Jordan emphasizes that AI should be viewed not as a tool, but as a trusted partner. Whether you’re planning a trip, building a business, or writing a paper, AI can break down complex tasks and guide you with expert-level insight.
• How to Choose and Use the Right AI Tool: Morrow outlines the strengths of ChatGPT, Claude, and Gemini—offering guidance on when to use which, how to ensure data privacy, and why paid versions can be worth the investment for advanced users.
• AI’s Role in Education and Personal Growth: From tutoring underserved students to helping Morrow’s son build personalized workout plans, the episode showcases how AI is democratizing intelligence and becoming a mentor, not just a machine.

About the Guest: Jordan Morrow

Jordan Morrow is the Senior Vice President of Data and AI Transformation, a role that sits at the intersection of technical innovation and human development. Widely recognized as a thought leader in data literacy and AI enablement, Jordan has worked with organizations around the world to help bridge the gap between human potential and technological advancement. He is a published author, frequent keynote speaker, and holds deep expertise in applying AI to business and education.