Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Society is Changing, Art is the Answer with The Most Famous Artist, Matty Mo

In a discussion with Adam Morrisey, artist Matty Mo delves into how his project Art City aims to transform declining small towns into vibrant cultural hubs through art. By drawing inspiration from successful art communities, he envisions reviving towns like Tucumcari, New Mexico.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Adam Morrisey · Adam MorriseyArt CityMatty MoThe Most Famous Artist
Share

Key takeaways

01

Art programs can revitalize declining towns.

02

Art City aims to create cultural and artistic destinations.

03

Matty Mo focuses on lasting community impacts through art.

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

Art has long been a tool for self-expression, but what if it could also revitalize entire communities? Matty Mo, popularly known as “The Most Famous Artist,” has taken on this challenge through his latest project, Art City. With a unique blend of creativity and entrepreneurship, Mo’s work aims to breathe new life into small towns across America, starting with Tucumcari, New Mexico. With cities becoming less affordable, Matty Mo's vision provides fresh opportunities for people looking for new spaces to live, work, and express their creativity.

Art City aims to breathe new life into small towns across America, starting with Tucumcari, New Mexico.

How can art foster community and drive economic development in declining small towns?

In this episode of Tuesdays with Morrisey, host Adam Morrisey speaks with Matty Mo about how he’s using art to transform small towns into vibrant cultural hubs. The discussion explores the intersection of art, technology, and social change, offering insights into how creativity can reshape economies and redefine the purpose of art.

Key Highlights of the Conversation:

  • The Vision Behind Art City
    Matty Mo shares his vision for Art City, a project designed to revitalize declining towns through art. Inspired by the success of Marfa, Texas, Mo seeks to create cultural destinations where artists can thrive and communities can flourish.
  • Revitalizing Small Town America
    The conversation covers the economic challenges facing small towns and delves into how projects like Art City can turn them into cultural and tourist hotspots.
  • Art as a Tool for Economic Development
    Matty Mo explains how art installations and creative experiences can boost local economies by attracting visitors and encouraging longer stays.
  • The Intersection of Art and Social Commentary
    Matty Mo discusses the evolution of his art from viral stunts, like the famous Private Jet installation, to more reflective works. While social media once fueled his provocative projects, he now focuses on art that fosters lasting community impact. The shift reflects a desire to move away from fleeting online attention and create meaningful, long-term connections through his work.
  • Creating a Blueprint for the Future
    Matty Mo envisions Art City as a model for revitalizing other small towns, with the potential to scale into a network of art-driven communities. His goal is to transform underutilized spaces, like campgrounds, into cultural hubs where people can gather, collaborate, and immerse themselves in creative experiences.

Matty Mo is an innovative artist and entrepreneur, best known for his viral art projects and ability to leverage social media for social commentary. Before his career in the art world, he worked in the advertising technology sector, where he honed his skills in viral marketing and branding. Mo's latest venture, Art City, is a large-scale project aimed at reviving small-town America through art and culture.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

AM
Adam MorriseyVP Sales & Marketing

Strategic thinker, continuous learner, and connector. Experience working with high growth and established businesses in strategic, financial, managerial, and operational capacities. Track record of excelling amidst ambiguity, across differences and in a variety of industries and environments. Adam is currently Vice President of Sales and Marketing at Shipshape, a rapidly growing start-up out of Austin, TX focused on helping homeowners monitor and maintain the critical systems of their homes through the application of AI and IOT technologies, with the ultimate goal of making homes smart enough to take care of themselves. Shipshape empowers homeowners with powerful data to help them make smarter decisions about their home and connect them to other service providers in the home support industry. In Adam’s role, he seeks win-win outcomes with strategic partners in the service contractor, manufacturer, insurance, real estate, energy, and smart home sectors. Prior to Shipshape, Adam was a Director at Trumont Group, a privately held investment firm with offices in Dallas and Phoenix. Adam attended Miami University (Ohio) and started his career at PwC. In the community, Adam works closely with Big Brothers Big Sisters, Beyond the Ball and Social Venture Partners. In his free time, Adam enjoys reading, writing, traveling and hosting the "Tuesdays with Morrisey" podcast which facilitates conversations with authors, entrepreneurs and thought-leaders.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

UWYES Announces 500-Unit Digital Signage Project for Mexico With Tocn

UWYES has announced a 500-unit digital signage project for Mexico with Tocn. The project emphasizes agreeing on display environment, installation conditions, network readiness, content-operation ownership and acceptance criteria before deployment, an approach intended to help prevent late-stage changes.

  • 01500-unit digital signage deployment scope agreed between UWYES and Tocn for the Mexican market
  • 02Approach centers on agreeing display environment, installation conditions, network readiness and acceptance criteria before equipment is deployed
  • 03UWYES provides smart TV, commercial display, interactive whiteboard, kiosk and gaming-monitor solutions for distributors and integrators

Sep 16, 2026

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

AV refreshes are starting to read more like network procurement decisions. Many designers now specify 10 Gigabit Ethernet for headroom, and campuses want a “single pane of glass” to monitor and control rooms. That shifts cost and risk to the IP network: bandwidth, governance, and the support model.

  • 01Many designers are specifying 10GbE headroom for AV-over-IP devices such as 4K monitors, according to Church Production Magazine, which turns classroom and venue upgrades into a switching and backbone procurement decision.
  • 02IMS Technology Services frames campus-wide standard room packages and a “single pane of glass” for monitoring and control as the support model, fewer room variants means fewer configs, spares, and escalation paths.
  • 03Church Production Magazine points to the cost jump as baseband routers grow from 16x16 to 64x64 and beyond, a pain point that underpins AV-over-IP’s argument for commercial-off-the-shelf switches over vendor-specific distribution hardware.

Sep 14, 2026

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno’s $1,499 DAV-03SBL is designed for Intel SDM-L displays and projectors, per rAVe [PUBS]. It makes the display the Dante AV Ultra endpoint, which can mean fewer edge boxes but concentrates risk in switching, power, and device management.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (per Adtechno via rAVe [PUBS]) makes per-endpoint bandwidth assumptions, uplink sizing, and multicast policy central to planning.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

AM
Adam Morrisey

Host, Tuesdays with Morrisey

Adam Morrisey is the host of Tuesdays with Morrisey, a platform where he engages with entrepreneurs and thought leaders on leadership, creativity, and business. He aims to empower listeners with new insights through his discussions.

MM
Matty Mo

Founder

The Most Famous Artist

Matty Mo is an innovative artist and entrepreneur, best known for his viral art projects and ability to leverage social media for social commentary. His project, Art City, aims to revitalize small towns in America through art.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512