Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

The Lion’s Den

As Cellular Carriers plan to sunset their 3G Networks, Now is the Time to Make the Move to 4G LTE Red Lion Products   Although it was once the standard for mobile communication, it’s clear that 3G is on the way out. Cellular carriers will be sunsetting their 3G networks in the next few years…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
The Lion’s Den

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

As Cellular Carriers plan to sunset their 3G Networks, Now is the Time to Make the Move to 4G LTE Red Lion Products

Although it was once the standard for mobile communication, it’s clear that 3G is on the way out. Cellular carriers will be sunsetting their 3G networks in the next few years and migrating their customers to their preferred high speed 4G LTE networks.. So in order to avoid any issues or disruption in service, now is the time for to make the switch from 3G to 4G.

Carriers have typically offered support for legacy devices, but recent actions show they are less likely to do so in the future. AT&T, for example, shut down its 2G network in 2017 after 30 years of operation. And although 3G is still being used for some data services in older devices, they are typically out of warranty. That’s why Verizon and T-Mobile are ending support for their 3G devices by the end of 2019 and AT&T will likely do the same. These actions make it essential for cellular gateway users to upgrade their devices before they are forced to do so.

Although purchasing new hardware involves a significant capital expenditure, the good news is 4G LTE offers a number of advantages. For one thing, 4G LTE hardware is much more powerful and functional than 3G. 4G LTE supports a wider variety of applications, including increasingly popular Internet of Things (IoT) devices. In addition, 4G LTE offers data transmissions that are up to 10 times faster than 3G. Finally, 4G LTE is more secure than older networks, utilizing stringent security protocols to safeguard privacy and offer increased protection against hackers.

Fortunately, the experts at Red Lion Controls have current 3G customers covered during this transition. “Although customers are responsible for planning hardware upgrades in a reasonable timeframe prior to planned network shutdowns, our goal is to provide an easy path for customers to upgrade their current hardware to 4G LTE hardware,” said Ben Jovkovic, Director of Sales, Cellular, Red Lion Controls. “This upgrade path provides an economical way to enable end users to enjoy the benefits of better network performance with upgraded hardware which has full warranty, and on-board IoT platform integrations. In addition, the 4G LTE hardware has built-in intelligence and strong security providing increased data flexibility while keeping equipment safe.”

Visit us at www.redlion.net to learn more

Read more at redlion.net

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Pre-show coverage of IBC2026, held September 11-14 in Amsterdam, shows several vendors including Telestream, PlayBox Neo and Zixi framing announcements around workflow orchestration and hybrid transport reliability rather than single products. Separately, NewscastStudio reported EverPass expanded its Netflix-linked deal to distribute the full NFL slate to bars and restaurants.

  • 01Telestream, PlayBox Neo, and Zixi are leading with orchestration and resilience messaging ahead of IBC2026 in Amsterdam, September 11-14.
  • 02Verify orchestration and resilience claims through vendor documentation, reference calls, and hands-on evaluation before committing to platforms.
  • 03Request documented API boundaries, interoperability testing evidence, and failure detection demonstrations rather than relying on marketing descriptions.

Sep 10, 2026

Software updates are now a buying event at IBC2026

Software updates are now a buying event at IBC2026

At IBC2026 in Amsterdam, Clear-Com and TSL are sending a similar operational message from different angles: the next hard problems are control, monitoring, and safe change in IP workflows. Clear-Com’s Eclipse HX EHX v15 adds ARC (Access Resource Configuration), which the company says enables access to intercom ports and resources without adding hardware, and expands capacity and resource management, according to Sports Video Group. AVNation reports TSL is emphasizing “reduced complexity” for control and monitoring across IP workflows. For ops leaders, the takeaway is to treat qualification, rollback planning, change windows, and licensing and support terms as first-class spec items.

  • 01Clear-Com is attaching new intercom access and resource controls to Eclipse HX via EHX v15 and ARC, so refresh planning shifts from “replace frames” to qualify releases, plan rollbacks and schedule change windows, according to Sports Video Group.
  • 02For distributed productions, FreeSpeak Cell leans on LTE and 5G rather than venue cabling, shifting runbooks toward coverage assumptions, service management and fallbacks when cellular performance drops, according to Sports Video Group.
  • 03AVNation reports TSL is pushing “reduced complexity” for control and monitoring across IP workflows, a sign that configuration, visibility and alarm routing are becoming day-to-day requirements, not optional add-ons.

Sep 8, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512