The Digital Signage Race to the Top is One of Quality, Not Price with Joe’ Lloyd

The most innovative uses of digital dvLED technology being implemented across the world, from airports to public stadiums, are made possible by the best possible tech — not the cheapest. “The key is educating the consumer so they can make the best possible decision,” said NanoLumens Vice President of Global Marketing and Business Development Joe’ Lloyd. Lloyd understands that customers are looking for the highest quality solutions that truly meet their needs today as well as for years to come. That is why understanding the jargon and technology in an LED solution will help buyers make the most informed buying decision possible. On today’s MarketScale Pro AV Podcast, Lloyd breaks down her thoughts on quality versus price. She offers an interesting analogy for the connection of price and quality in technology, likening LED solutions to mobile phones that have risen in quality and price commensurately. NanoLumens’ quality is on display throughout the world, but one of the most impressive examples is in the arrivals area of Singapore’s Changi Airport, where NanoLumens helped implement one of the largest indoor LED displays in the world. “We’ve had a lot of fun with the Changi Airport, helping them put together something that is just so unique and exciting, and the size of a football field, no less,” Lloyd said. “It’s a cultural example of what it means to be there in Singapore.” Lloyd explains why that project wouldn’t have had the impact it did if Singapore went for a cheap solution rather than a quality one.