Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

The Art of Negotiation Using AI in a DisruptED World with Martin Rand

Procurement leaders are turning to AI to automate negotiations, but the technology must still master the human nuances that determine deal success

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Ron Stefanski · AiArtificial IntelligenceAutomationBusinesses
Share

Key takeaways

01

Procurement leaders are turning to AI to automate negotiations, but the technology must still master the human nuances that determine deal success

The world of procurement is undergoing a noticeable shift fueled by AI. With businesses increasingly looking to automate negotiations, AI-driven tools are streamlining what was once an intensely human process. A recent study by Deloitte showed that procurement leaders are actively implementing or piloting AI technologies. This leaves the stakes high and companies stand to save millions by optimizing supplier contracts and terms. But is AI up to the task of navigating the nuances of business negotiations?

How is AI redefining procurement, and can chatbots negotiate better than humans?

For this two-part episode of DisruptEd, host Ron J. Stefanski talked with Martin Rand, CEO of Pactum AI, to explore the transformation of procurement through AI. Together, they explored how Rand's team is pioneering the automation of negotiation, and how AI can extract value where traditional methods fall short. From complex contract rewrites to pricing models, Rand shares how Pactum AI is assisting businesses to unlock previously untapped opportunities.

Some of their key discussion points covered:

  • How AI is automating negotiation processes, changing the traditional dynamic between suppliers and businesses.
  • Situations where human input remains essential in negotiations, particularly in high-stakes scenarios.
  • Insights into how AI will continue to evolve, transforming procurement strategies and making complex negotiations faster and more efficient.

Martin Rand is the CEO and co-founder of Pactum AI, a platform that automates negotiations for large enterprises. A native of Estonia, Rand started his career at Skype as a product manager, gaining early experience in tech innovation. He later founded a startup that scaled globally and was acquired by Monsanto. At Monsanto's Climate Corporation, Rand led European commercial operations, negotiating high-level contracts. His diverse experience in tech to agribusiness has fueled his current mission of bringing AI to the forefront of procurement.

About the author

RS
Ron Stefanski

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

RS
Ron Stefanski

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512