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Vistacom Tech Expo 2023: Samuel K MacDonald Presents Shure’s Innovative Audio Solutions

Leading audio equipment makers are tackling post-pandemic communication equity through next-generation microphone and conferencing innovations

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By Pro Av · Audio InnovationsJason DrayerSamuel K MacdonaldShure
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Key takeaways

01

Leading audio equipment makers are tackling post-pandemic communication equity through next-generation microphone and conferencing innovations

The 15th edition of Vistacom Tech Expo is a confluence of cutting-edge audio-visual technologies, with industry leaders showcasing their latest innovations. Amidst a medley of tech exhibits, the booth interviews provide a deep dive into the solutions crafted to elevate audio experiences in modern communication environments.

Jason Drayer from Samuel K MacDonald delineates the cutting-edge offerings from Shure Inc., the leading name in wireless and conferencing microphone technology. A significant concern addressed is meeting equity in post-pandemic scenarios, ensuring clear and equal audibility for participants. Drayer introduces Shure's MXA902 integrated conferencing ceiling array, a first-of-its-kind product embodying a ceiling microphone array, DSP, and an integrated loudspeaker, all aimed at achieving equitable audio distribution in meetings.

A first-of-its-kind product embodying a ceiling microphone array, DSP, and an integrated loudspeaker, all aimed at achieving equitable audio distribution in meetings.

This product stands as a quintessential solution for a 20×20 conference room, ensuring a balanced audio experience for every participant, irrespective of their position in the room. Drayer's exposition emphasizes Shure's commitment to innovate continually, providing high-quality audio solutions that cater to varying room sizes and budget constraints.

Video TranscriptExpand ↓

So I'm Jason Draer with SK McDonald, and I'm very pleased to be here today representing Shore Incorporated microphone. Sure is the industry leader of wireless and conferencing microphone technology, MTR zoom rooms, production environments, podcasting. If it's a creative endeavor involving audio, or the guys you wanna use. So one of the things that we're very concerned about ensure these days kinda coming out post pandemic is this idea of meeting equity. Right? How can we ensure that when people are attending a meeting and being involved in the meeting, that they're heard clearly and equally throughout. Going back to the original UNidine microphone, and then all the way up to our, advanced ceiling array microphone technology. Shores has a history of innovation constantly pushing the envelope Our main point of focus, is our brand new Mxa nine zero two integrated sealing array. This is the first of its kind product. In that, it is not only a ceiling microphone array and DSP, but it is also an integrated loud speaker. As you look around the show floor today, you will see several other companies here with soundbar technology that features a microwave with speakers, but no one has ever actually effectively done this from the ceiling before. And the one of the main reasons Shore wanted to accomplish this was once again, back to that concept, the meeting equity, be able to be heard more equally throughout. So instead of me being too close to the microphone array and I'm louder or I'm too far back in the room, if you're within the twenty by twenty coverage area that we recommend for this product, you can be assured that you're gonna be heard equally to everybody else in the room. Right out of the box, this system is fully zoom and team certified. And because the DSP is integrated, Really, this is a one stop shop for your audio needs for that twenty by twenty conference room. From every room, from the smallest to the largest integrated spaces, that we can provide consistent quality that can scale into what they need and still manage to meet their budget because let's be honest, I mean, at some point, that becomes a factor. So so we're really excited about this because we never were able scaled down into the smaller rooms before with a short brand of product, but now we are. So the sky's the limit. A few other things that we have on the table today that we talk about are some of the other things from our Mxa, MTR approved platform. This is the MXN5 network ceiling speaker. This is our p three hundred DSP. So these are examples of products that we would incorporate with the MX A nine twenty to do a fully sure branded solution. Go to w w w dot shore dot com or reach out to your favorite vista comm sales associate and, tell him, Jason sent you.

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