Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Synergy in Action: Brad Barton on the Collaborative Essence of Applied Digital’s Culture

Brad Barton, EVP of Real Estate Development at Applied Digital, articulates the core of the company’s culture as deep collaboration aimed at achieving common goals. He highlights the unique aspect of Applied Digital, which includes a multitude of subject matter experts. These experts, according to Barton, must synergize their diverse skills and knowledge to effectively…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Applied Digital on MarketScale.

Share

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

Brad Barton, EVP of Real Estate Development at Applied Digital, articulates the core of the company’s culture as deep collaboration aimed at achieving common goals. He highlights the unique aspect of Applied Digital, which includes a multitude of subject matter experts. These experts, according to Barton, must synergize their diverse skills and knowledge to effectively deliver the company’s products. He points out the enjoyable and challenging aspect of aligning everyone towards a shared objective, emphasizing the significance of unity in direction and purpose. This approach to teamwork, as described by Barton, is not just about working alongside each other but about merging distinct expertise to create something greater, reflecting the collaborative spirit that drives Applied Digital.

Video TranscriptExpand ↓

Company culture, like I've said before, is deep collaboration. It's working together to a to achieve a common goal. What's unique about us is we have a lot of subject matter experts that all need to come together and work together to deliver these products. The fun part is getting us all at the same page to make sure we're going towards that common goal.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Nevco’s Smyrna Customer Case Pairs Sports Streaming With Sponsorship Funding

Nevco’s announced seven-field Smyrna deployment combines streaming, scoring and sponsorship funding. The case highlights questions AV buyers should ask about operating costs, sponsor commitments and measurable results.

  • 01Nevco describes a sponsorship-funded streaming and scoring deployment across seven Smyrna fields, planned for fall 2026.
  • 02HometownLive platform options and school-athletics practitioner guidance provide context, not proof of Smyrna’s financial results.
  • 03AV buyers should assess operating costs, sponsor obligations and measurable performance alongside the equipment.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512