Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Stats Show the Percentage of Women in Tech is Falling. Good Mentors and Good Storytelling Could Reverse This Trend

Progress toward workplace diversity, especially in tech, is riddled with ups and downs. While some studies show women have taken on more leadership roles in the industry in the last 3 to 4 years, other studies show a longer-term decline. A recent report from Accenture paints a pressing challenge: the percentage of women in tech…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Request an invite

Progress toward workplace diversity, especially in tech, is riddled with ups and downs. While some studies show women have taken on more leadership roles in the industry in the last 3 to 4 years, other studies show a longer-term decline. A recent report from Accenture paints a pressing challenge: the percentage of women in tech is falling and has been falling for the last 35 years. Another 2022 report from Zippia backed up this trend, showing less than 27% of computing-related jobs were held by women, down from 31% in 1990. What will it take to make changes in workplace culture and hiring practices to make long-term progress for women in tech?

All is not lost. According to perspectives from women in leadership, there’s no one easy solution and instead an ecosystem of layered changes that need to happen inside and outside the workplace to create more opportunities for women in tech. With more equal opportunities from childhood, accessible and affordable childcare, and more women in leadership roles to act as mentors, tech would likely benefit from a more natural influx of women into the industries. Beyond championing the social cause, companies stand to benefit by improving these statistics — those with better gender diversity, for instance, tend to perform better than their counterparts. A 2018 report on diversity found that a company that valued inclusivity was actually two times more likely to meet or even surpass its financial targets.

In the wake of massive industry layoffs, it’s more important than ever for the tech industry to reevaluate its approach to encouraging the best talent, including women and other underrepresented groups, to join and bolster the industry. In honor of Women’s History Month, Kristel Kruustük, who co-founded Testlio, a software testing company with a female workforce of over 45%, shares her advice for encouraging women in tech, and recounts the experiences that helped make a career in the industry feel possible.

Kristel’s Thoughts

“March is Women’s History Month, and the theme for this year, for 2023, is to recognize other women around us who tell their stories or who have told their stories throughout history, to inspire, educate, and entertain others around them.

I started Testlio more than 10 years ago. [I] was working as a freelance software tester, and I became incredibly frustrated about my experiences working on different online platforms. As I started doing my research, I found that there are no solutions to my problems, so I decided to start Testlio.

Now, it’s been more than 10 years, and I have told the story of Testlio throughout the years in hopes to inspire others around me to take action. [I] decided to take action in my life because of another woman in my life who inspired me to take action, and this woman [was] my sister. In 2008, I had no idea what I wanted to do with my life. I was about to graduate high school, and she had an international career at the time — She was traveling the world and she was financially independent. She was an independent woman. She was working in tech, so I spent the summer with her in London, and she strongly encouraged me to start my journey in the tech sector.

Despite all the stereotypes and misconceptions I had in my mind about the tech industry, I decided to go for it. So, that’s why telling those stories and telling those stories of people who inspire us, is super important because you never know how it can make a difference.

The theme for this year’s International Women’s Day invites us to embrace equity, and equity means that we take [part in] creating an inclusive work environment for everybody. Making an impact is one of our core values at Testlio, and I feel that we really honor that by creating an inclusive workplace. Our team is more than 45% of women, and Testlio is distributed by design. Today, we have more than 200 employees working for us globally. [The] distributed design team concept really creates more and more opportunities for women around the world. So, today I would like to take this opportunity and celebrate all the women around the world, and let everyone know that we are all about fostering inclusion at Testlio and challenging gender stereotypes. So, we will continue embracing equity not only today, but every day. Happy International Women’s Day.”

Article written by Aarushi Maheshwari.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno launched the $1,499 DAV-03SBL for Intel SDM-L displays and projectors, per rAVe [PUBS]. It puts the endpoint inside the display. That cuts edge boxes but makes switching, power, and device management decide the outcome.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (as specified by Adtechno via rAVe [PUBS]) makes uplink planning and multicast policy more important than HDMI extenders in many builds.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft's MDEP Signage: From NRF Preview to InfoComm Demo

Microsoft, MediaTek, and IAdea previewed what they described as the first digital signage solution built on Microsoft's Device Ecosystem Platform (MDEP) at NRF 2026 in January, and Avocor and IAdea demonstrated a pairing of MDEP-based signage with Avocor's new B Series displays at InfoComm 2026 in June, according to AV Magazine and invidis. Neither report describes the technology as shipping in commercial deployments.

  • 01MDEP adds identity management, conditional access, device attestation, and centralized lifecycle control to signage displays, enabling management like traditional IT endpoints.
  • 02MediaTek's Genio 720 system-on-chip, used in MDEP previews, provides industrial-grade performance with 10 TOPS AI acceleration and supports up to ultra-wide 5K or dual 2.5K display outputs.
  • 03MDEP-based signage remains in preview and demonstration status as of June 2026; buyers should verify current availability and understand MDEP licensing costs before purchase decisions.

Sep 11, 2026

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

IBC2026 Previews Show Vendors Pitching Orchestration Platforms

Pre-show coverage of IBC2026, held September 11-14 in Amsterdam, shows several vendors including Telestream, PlayBox Neo and Zixi framing announcements around workflow orchestration and hybrid transport reliability rather than single products. Separately, NewscastStudio reported EverPass expanded its Netflix-linked deal to distribute the full NFL slate to bars and restaurants.

  • 01Telestream, PlayBox Neo, and Zixi are leading with orchestration and resilience messaging ahead of IBC2026 in Amsterdam, September 11-14.
  • 02Verify orchestration and resilience claims through vendor documentation, reference calls, and hands-on evaluation before committing to platforms.
  • 03Request documented API boundaries, interoperability testing evidence, and failure detection demonstrations rather than relying on marketing descriptions.

Sep 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512