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Sony Unveils Their First Projection Mapping Project

VR projection mapping technology has been used in a music video for the first time, at a Sony-sponsored event at the SXSW interactive media, film and music show. The technology was used in the debut showing of musician Khalid’s “Young, Dumb and Broke” VR music video at the Lost In Music Sony promotion, according to…

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Sony Unveils Their First Projection Mapping Project

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VR projection mapping technology has been used in a music video for the first time, at a Sony-sponsored event at the SXSW interactive media, film and music show. The technology was used in the debut showing of musician Khalid’s “Young, Dumb and Broke” VR music video at the Lost In Music Sony promotion, according to a report in US publication Adweek.

The VR projection mapping technique enhances VR with 360-degree “stereoscopic” images, making it possible to display images on objects within the experience. In this case, Khalid’s original video, “Young, Dumb and Broke,” is being projected onto surfaces such as the ocean and planets.

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End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

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  • 01Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees.
  • 02Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video.
  • 03The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated.

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  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
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