Skip to content
‹ Back to IndustriesProfessional AV

Service Providers Adapting to Meet Today’s Needs

Service providers of the past may have had the luxury of time. While new technologies constantly are emerging, implementing those technologies or streamlining their processes was something that could wait. In today’s marketplace, however, that simply isn’t the case, said Kyle Siniard, VP of Technology for 3-GIS “There’s no longer an appetite to wait…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
Service Providers Adapting to Meet Today’s Needs

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Service providers of the past may have had the luxury of time. While new technologies constantly are emerging, implementing those technologies or streamlining their processes was something that could wait.

In today’s marketplace, however, that simply isn’t the case, said Kyle Siniard, VP of Technology for 3-GIS

“There’s no longer an appetite to wait six to 12 months for some new piece of equipment or for some new requirement inside my network design or how I’m provisioning things,” Siniard said. “As I start to adjust those things, I need to do it right now because, if I don’t do it right now, someone else is, and I can’t get behind. I need to be the first one here, and [I] need to go get these new customers and sign them up. In order to do that, I have to be able to adjust to meet the needs of today.

Companies like 3-GIS can get companies up to speed by providing the systems to get optimized data models and real-time information, whether it be an industry giant like Verizon with 70 different locations or a much smaller operation

“I have 70 different, almost, projects going on and being run in a different format. I then have 20 different vendors managing these markets, so, even organizationally, the businesses I’m working with operate slightly differently. Then, I have 5,000 users or more across all those 70 markets, 20 vendors and my internal team,” he said. “In an eight-month period, we took all those different markets, different vendors and all of those users, and we converted that data and moved them into a single system – a unified data model. That data model is maintaining almost 85,000 geospatial files, it’s got 25,000 fiber miles … and then, in terms of the sheer volume of data, it’s over 130 million different records.

Smaller service providers may have different challenges, but those are tasks 3-GIS is ready to take on and handle with the experience and expertise garnered in working with some of the biggest providers in the world.

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour in a category described as web-based, frame-accurate, remote and distributed. Vindral shares the category with NBCUniversal, Disney, Amazon, CBS Sports, Grass Valley, Game Creek and SipRadius. The award recognises tools that keep production teams in separate locations frame-accurate in a browser, without specialised hardware.

  • 01The Emmy-recognised technical bar is that everyone on a distributed production sees the exact same frame at the exact same moment in an ordinary browser, with no specialised hardware.
  • 02Eight organizations share the award, and the release says the work being honored dates to the pandemic. The announcement doesn’t rank the honourees or include latency figures a buyer could benchmark.

Sep 28, 2026

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva and AudioCodes earned Microsoft Teams Rooms certification for an Android setup for medium rooms: Nureva’s HDL310 plus three AudioCodes devices. The design avoids tabletop or ceiling mics and skips complex DSP and custom programming. It helps IT teams standardize repeatable rooms, while certification tests device performance (not feature claims).

  • 01A medium Teams Room on Android can be built from four jointly certified devices (Nureva HDL310, AudioCodes RXVCam70, RXV200-ES and RX-PAD-ES) without tabletop or ceiling microphones.

Sep 28, 2026

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512