Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Ribbon and IBM Partner to deliver Unified Communications as a Service

Communication, collaboration and remote capabilities have always been an integral part of how companies relate with customers and shareholders – and the COVID-19 pandemic has thrust these business drivers even further into the spotlight. To help businesses stay at the leading-edge in the application of these core tools and strategies, IBM and Ribbon Communications…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Communication, collaboration and remote capabilities have always been an integral part of how companies relate with customers and shareholders – and the COVID-19 pandemic has thrust these business drivers even further into the spotlight.

To help businesses stay at the leading-edge in the application of these core tools and strategies, IBM and Ribbon Communications have partnered to create an innovative unified communications service ready to deliver powerful results.

Ribbon Director of Solutions Marketing, Greg Zweig, joined host Tyler Kern to outline that solution and provide insight about how it will shape the way businesses communicate and develop customer experiences not only during this uncertain period, but well into the “new normal” that is sure to follow.

“Ribbon and IBM have actually been working together for a number of years, and, as a result of this COVID-19 situation, we were lucky enough to come up with a way to be able to offer IBM customers no-charge, cloud-based unified communications licenses for our Smart Office Collaboration suite,” Zweig said.

Smart Office Collaborations is Ribbon’s suite of intuitive, powerful communication tools for delivering voice, video, instant messaging, and more across desktop and mobile devices, allowing users to gain a common experience across virtually any device and reduce the cost and complexity of traditional unified communications deployments.

This innovative unified communications as a service, or UCaaS, approach for IBM customers offers a key avenue for companies to remain engaged and productive during this unprecedented time, Zweig said.

“As many companies are struggling, and their employees are struggling, to figure out how to work more effectively from home, having some free licenses – and these are available through June 30 of this year – really helps bridge the gap between working in the office and working at home,” he said.

It’s a simple offering, but also a robust one. With this free license, companies will empower their employees to work from any device and connect quickly and efficiently anytime, anywhere, 100% virtually.

Combined with third-party integration, custom colors for branding, live-call switching, and IBM’s unique ability to serve any company, of any size, anywhere on the planet, it’s a truly unmatched offering.

Innovating in this space is nothing new for Ribbon – the company prides itself on helping customers “modernize their networks for improved competitive positioning and business outcomes in today’s smart, always-on and data-hungry world.”

For more B2B thought leadership and expertise, visit MarketScale’s industry publication pages.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512