Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Proactive Security Response: How Hexagon Enhances Safety, Cuts Losses & Minimizes Bad Press

Security teams that respond in seconds rather than minutes can prevent catastrophic losses and protect their organization's reputation

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Pro Av · HexagonJeremy HowardPro Av Today
Share

Key takeaways

01

Security teams that respond in seconds rather than minutes can prevent catastrophic losses and protect their organization's reputation

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

In a world where every second counts during an incident, the ability to respond swiftly and effectively can make all the difference. A proactive security response is a necessity in high-stakes environments such as airports, where a delayed reaction to a security breach can lead to severe consequences, including substantial financial losses and negative media exposure. Clients in these sectors require technologies that not only detect but also allow for immediate action against potential threats.

Clients in these sectors require technologies that not only detect but also allow for immediate action against potential threats.

Hexagon's Jeremy Howard explains how the company's proactive security response solutions enable security operators to quickly identify and manage incidents. Instead of gathering data for later analysis, these systems are designed to deliver real-time solutions that prevent situations from escalating. He says, "What we need to do is, we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allowing the operator to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and save time, money, and PR for that airport."

What we need to do is, we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allowing the operator to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and save time, money, and PR for that airport.
— Jeremy Howard, Hexagon

Video TranscriptExpand ↓

Our clients typically have to be proactive in their security response. And those clients tend to be extremely knowledgeable about what they need because the implications of something going sideways really matter. When they come and and then look at our technologies, our technologies are geared toward allowing them to respond quickly and in the moment to real problems versus a forensic approach which you can find all over the floor as well which is more traditional uses of security. I had something, I don't have it now, I need to go and see what happened. For instance, if I'm in the airport and I have a security breach at a checkpoint, the amount of time it takes me to find that person and to interdict them is the difference between me being able to keep that airport open or having to dump the entire terminal. Think about the cost implications, think about the press. My technology allows them to connect the systems that that need to be connected. Not everything. Right? Let's be honest. We don't need to connect the HVAC system to find a security breach. What we need to do is we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allow the operator to to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and and save time, money, and PR for that airport. And that's what these solutions do. So it's a really cool opportunity for us to show not just what we do well, but how we're already starting to integrate other hexagon solution sets into our platform.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

PA
Pro Av

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

UWYES Announces 500-Unit Digital Signage Project for Mexico With Tocn

UWYES has announced a 500-unit digital signage project for Mexico with Tocn. The project emphasizes agreeing on display environment, installation conditions, network readiness, content-operation ownership and acceptance criteria before deployment, an approach intended to help prevent late-stage changes.

  • 01500-unit digital signage deployment scope agreed between UWYES and Tocn for the Mexican market
  • 02Approach centers on agreeing display environment, installation conditions, network readiness and acceptance criteria before equipment is deployed
  • 03UWYES provides smart TV, commercial display, interactive whiteboard, kiosk and gaming-monitor solutions for distributors and integrators

Sep 16, 2026

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

Campus AV-over-IP: a 10GbE switching and one-dashboard control buy

AV refreshes are starting to read more like network procurement decisions. Many designers now specify 10 Gigabit Ethernet for headroom, and campuses want a “single pane of glass” to monitor and control rooms. That shifts cost and risk to the IP network: bandwidth, governance, and the support model.

  • 01Many designers are specifying 10GbE headroom for AV-over-IP devices such as 4K monitors, according to Church Production Magazine, which turns classroom and venue upgrades into a switching and backbone procurement decision.
  • 02IMS Technology Services frames campus-wide standard room packages and a “single pane of glass” for monitoring and control as the support model, fewer room variants means fewer configs, spares, and escalation paths.
  • 03Church Production Magazine points to the cost jump as baseband routers grow from 16x16 to 64x64 and beyond, a pain point that underpins AV-over-IP’s argument for commercial-off-the-shelf switches over vendor-specific distribution hardware.

Sep 14, 2026

$1,499 SDM module puts Dante AV Ultra inside the display

$1,499 SDM module puts Dante AV Ultra inside the display

Adtechno’s $1,499 DAV-03SBL is designed for Intel SDM-L displays and projectors, per rAVe [PUBS]. It makes the display the Dante AV Ultra endpoint, which can mean fewer edge boxes but concentrates risk in switching, power, and device management.

  • 01If a display can be the decoder, the RFP shifts from “which wall box?” to “which switch config and management plane?” That’s where risk and labor move.
  • 02A single 1GbE link carrying 4K60 4:4:4 plus embedded audio (per Adtechno via rAVe [PUBS]) makes per-endpoint bandwidth assumptions, uplink sizing, and multicast policy central to planning.
  • 03Adtechno is building a family around Dante AV Ultra, with DAV-02 encoder/decoder (Digital Signage Today) and an SDM module that can standardize endpoints across signage and rooms.

Sep 13, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

PA
Pro Av

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512