Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Proactive Security Response: How Hexagon Enhances Safety, Cuts Losses & Minimizes Bad Press

Security teams that respond in seconds rather than minutes can prevent catastrophic losses and protect their organization's reputation

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Pro Av · HexagonJeremy HowardPro Av Today
Share

Key takeaways

01

Security teams that respond in seconds rather than minutes can prevent catastrophic losses and protect their organization's reputation

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

In a world where every second counts during an incident, the ability to respond swiftly and effectively can make all the difference. A proactive security response is a necessity in high-stakes environments such as airports, where a delayed reaction to a security breach can lead to severe consequences, including substantial financial losses and negative media exposure. Clients in these sectors require technologies that not only detect but also allow for immediate action against potential threats.

Clients in these sectors require technologies that not only detect but also allow for immediate action against potential threats.

Hexagon's Jeremy Howard explains how the company's proactive security response solutions enable security operators to quickly identify and manage incidents. Instead of gathering data for later analysis, these systems are designed to deliver real-time solutions that prevent situations from escalating. He says, "What we need to do is, we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allowing the operator to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and save time, money, and PR for that airport."

What we need to do is, we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allowing the operator to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and save time, money, and PR for that airport.
— Jeremy Howard, Hexagon

Video TranscriptExpand ↓

Our clients typically have to be proactive in their security response. And those clients tend to be extremely knowledgeable about what they need because the implications of something going sideways really matter. When they come and and then look at our technologies, our technologies are geared toward allowing them to respond quickly and in the moment to real problems versus a forensic approach which you can find all over the floor as well which is more traditional uses of security. I had something, I don't have it now, I need to go and see what happened. For instance, if I'm in the airport and I have a security breach at a checkpoint, the amount of time it takes me to find that person and to interdict them is the difference between me being able to keep that airport open or having to dump the entire terminal. Think about the cost implications, think about the press. My technology allows them to connect the systems that that need to be connected. Not everything. Right? Let's be honest. We don't need to connect the HVAC system to find a security breach. What we need to do is we need to be able to have cameras that know what that person was wearing, whether it was a blue shirt, blue pants, blue hat, being able to search against that material, allow the operator to to walk through a series of processes that allow them to get to the end result fast and then find that person, interdict that person, and and save time, money, and PR for that airport. And that's what these solutions do. So it's a really cool opportunity for us to show not just what we do well, but how we're already starting to integrate other hexagon solution sets into our platform.

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

PA
Pro Av
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Neat says Zoho Cliq joins Neat Open Apps on Neat devices

Zoho Cliq has joined the Neat Open Apps ecosystem. According to Business Wire, the integration runs across Neat’s Generation 2 device portfolio and is centrally managed through Neat Pulse.

  • 01According to Business Wire, Zoho Cliq is joining the Neat Open Apps ecosystem, and Neat said it is the first hardware partner to support Zoho Cliq.

Sep 22, 2026

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access AnyCo V100 offers 100W charging, 1GbE and 4K@60 sharing over one USB-C

AV Access says the AnyCo V100 video bar is now available. The company says one USB-C cable connects a laptop to the camera, microphones and speaker, while also supporting screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, 1Gbps wired networking and up to 100W charging.

  • 01According to AV Access’ Sept. 15 Business Wire release, one USB-C cable can connect a laptop to room AV, screen sharing, wired networking and laptop charging.
  • 02AV Access says the same USB-C cable supports screen sharing up to 4K@60Hz 4:4:4 on compatible USB-C hosts, provides 1Gbps wired network access and delivers up to 100W charging.
  • 03AV Access says 4K@60Hz 4:4:4 screen sharing is supported on compatible USB-C hosts, and that the same USB-C connection can deliver up to 100W charging.

Sep 22, 2026

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

PA
Pro Av

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512