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10 Lessons You Can Learn From Hollywood’s Best Cinematographers
We compiled a list of advice from some of the best cinematographers of all time. Check out what we gleaned from the fields of knowledge! I don’t know about you, but when I need advice on how to shoot or even how to describe what I want to shoot, I turn to the experts: the…
What a CTS Certification Means to AV Professionals
A Must-Have For Any Pro AV Professional Established in the 1990s, the Certified Technology Specialist (CTS) certification is a pivotal achievement in the career of any Pro AV professional. As the premiere global AV credential, CTS proves its recipients’ technical expertise and professionalism. Three levels of CTS certification are now available. These include the basic…
Mission Critical to Mission Accomplished: Command Centers Are Connecting Business Beyond Borders
Data knows no borders. Business is becoming increasingly globalized, implementing advanced technologies and instantaneous communication. As such, companies are developing outposts around the world. On today’s episode of Mission Critical to Mission Accomplished by Constant Technologies, we were joined by Constant Tech’s CTO Steve Sullivan, who discussed how and why the company is making its…
Why a New Rooftop Farm in Paris is a Glimpse into the Future
The city of light may become the city of fruits and vegetables soon. French company Agripolis is slated to open a 150,000-square-foot rooftop farm in 2020, hosting 2,000 pounds of crop each day. Urban farming and aeroponics have spread to America but this project is the most ambitious yet. “In Europe they’ve really gone…
How A Sound System Transitioned a French Amphitheater From First Century to First Class
When taking in an event at a venue built in the first century, it is not common to see technology from the 21st. However, such is the case now at the Arena of Nimes, an historic Roman amphitheater in the south of France that is still active today. New speakers were installed by Zero-Ohm Systems,…
How to Maximize Your Time and Productivity as a Filmmaker
These tools can help you dramatically increase your filmmaking productivity and achieve more than you ever thought possible. Much has been written about utilizing your time to the best of your ability, and I’ve tried most of it. So, I thought it’d be helpful to go over the things that have stuck with me, allowing…
The Magic Ratio: How to Focus Your Efforts for Top Productivity
In this new episode of the Pro AV Podcast brought to you by MarketScale, host Sean Heath tackled a topic ever-present and challenging in all industries: change. How do you manage it, how do you deal with it, and how do you make sure it doesn’t derail your productivity? Evan Green, founder and chairman…
What is Seasonality in Marketing and Why Does it Matter?
What is seasonality in marketing and why does it matter? To help answer that question MarketScale’s senior director of marketing Lauren Farrell joined Business Casual to discuss the concept with Daniel Litwin and Tyler Kern. Hear the full interview and learn why seasonal offerings can often be a very effective sales and marketing tool….
JCPenney and Macy’s Enter the Business of Used Clothes
JCPenney and Macy’s have entered the world of used clothing by way of their new partnership with ThredUP. Hoping to latch onto a trend that is expected to swell to $51 billion by 2023, the retailers will allow customers to sell clothes back in the hopes that the process encourages more customers to visit…
Why Cyber Security Presents a Big Issue for the Healthcare Industry
Cyber security is vitally important across every industry, but the privacy concerns for healthcare adds another layer of complexity and raises the stakes. Unfortunately, cyber security training for employees in the healthcare industry has lagged behind where it needs to be. According to a new study conducted by Kaspersky, 32% of healthcare employees never…
Nature’s Lighting: A Guide on Shooting With or Against the Sun
If you’re shooting outside on your next project, here are some tips on how to shoot both with or against the ultimate light source — the sun. There’s one light source greater and more powerful than all the Fresnel, HMI, or LED lights put together. The sun. For as long as people have been making…
Watch: 3 Tips on Getting Better Audio While Shooting Outdoors
Does your scene have to be shot outdoors? Here are some tips that will help you make sure your audio is as good as possible. Recording audio outdoors poses several unique challenges, not the least of which is having to deal with sound pollution. Noise from traffic, people, and wind are obstacles that you almost…
The Infrastructure Challenges in Keeping Up with Corporate Video Demand
The very best in class technology for a building or facility is tech that’s explicitly planned for and integrated with foresight. That’s the message today’s guests from Pennsylvania-based Z-Band Technologies discussed with host Sean Heath on the Pro AV podcast. Video has become a preeminent content delivery method everywhere from social media, to video…
8 Tips for Getting Good Shots in a Bad Location
Stuck with a bad location? Here’s a few tips for getting better shots when your location is less than ideal. In a perfect world we would all be able to shoot in whatever location we want and control every aspect of the filmmaking process. Unfortunately we don’t live in a perfect world. Unless you are…
Top CEOs Redefine the Purpose of a Corporation
This week, Business Roundtable, a coalition of hundreds of the U.S.’ major CEOs, issued a statement redefining the “Purpose of a Corporation.” 181 CEOs, including Jeff Bezos, Tim Cook, Jamie Dimon, signed on to the statement, which updates language to make shareholder value no longer the prime target for a corporation’s existence. In summation,…
The Liquid Disruptor: Has Hard Seltzer Changed the Beverage Market?
Hard seltzers have hit the alcoholic beverage market…hard. White Claw alone, one of the leading hard seltzer brands, surpassed the sales of all but one craft beer in June of 2019. This sect of the market is worth around $550 million, and is projected to reach $2 billion by 2021. With 200% growth in…
Samsung Invests Big Bucks in QD-OLED TVs
Samsung announced that it is steering away from LCD production to lean in ($8.3 billion worth) to QD-OLED production. QD-OLED, which combines the quantum-dot LED technology from Samsung’s TVs and the backlight-less OLEDs capturing the TV market, is Samsung’s next big play for consumer and commercial televisions. On this snippet from Business Casual, MarketScale’s B2B…
How Deep Learning Can Fix Sidewalk Scooter Clutter
Scooters have become commonplace in many American cities in the past few years. What was once seen as an impractical way of maneuvering around a city has become a staple for commuters and tourists alike. Keeping unused scooters out of the way of cars and walkers is an ongoing challenge, but recent innovation may…
NanoSessions: New NanoLumens “LED vs. LCD” Survey Delivers Data and Surprises
On today’s episode of NanoSessions, host Sean Heath sat down with Joe’ Lloyd, NanoLumens vice president of global marketing and business development about the company’s recent study on competing value propositions of LED vs. LCD display technology and shared what the future looks like for LED display. “The weird and the wow, we sometimes…
How BrightSign Maintains Its Leadership Position in the Pro AV Space
Professional digital signage has undergone a dramatic transformation, from once only displaying static images to now providing immersive experiences. How has this shift manifested itself company to company? On this week’s episode of the Pro AV podcast, we looked into one AV player, BrightSign, and had CEO Jeff Hastings share how his company continues…
Watch: Tips on Shooting in Tight Spaces to Get Creative Shots
Want to capture a unique angle or perspective? Then you’ll have to get creative with camera placement. In filmmaking, coverage is pretty straightforward. You’ve got your standard shots, like wides, mids, and close-ups, your over-the-shoulders, two-shots, and dollies, but occasionally it necessary to throw in something creative to give your audience something new and interesting…
Brace Yourself: Pumpkins Spice Lattes are Coming
Pumpkin spice lattes have become one of flavors of fall. Hoards of coffee drinkers look forward to the release of the tasty beverage every year. Starbucks has announced that the 2019 release date for their pumpkin spice lattes will be August 27th, the earliest it has been since 2014. The big question is: Do…
How Apple is Making Healthcare Records More Accessible to Patients
Arkansas-based healthcare provider Northwest Health just announced that it’s partnering with Apple to give patients access to their health records via iPhone. This move provides an interesting opportunity to discuss ways that companies can make healthcare records more accessible to their patients. Kevin Stevenson, executive vice president of Integranet Health, joined Business Class with…
Could Hemp Be the Next American Cash Crop?
On this segment of American Made, a conversational corner on policy affecting American Business, Business Casual host Daniel Litwin broke down the explosion of the American hemp market. According to the US Department of Agriculture, land used for hemp growth expanded by nearly 400% from 2017 to 2018; compare that to 2014, when land…
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