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What Happened to Tumblr?
Tumblr was once one of the biggest names in social media, trailing only the likes of Facebook and Twitter. They were purchased in 2013 by Yahoo for $1.1 billion, but times have changed for the blog platform. The former giant was sold to Automattic, the parent company of WordPress, for a mere $3 million….
SiOnyx Job Opportunity: Seeking Sales Rep for the Night Vision Camera that Inspires Community
Alec Baldwin immortalized the salesman’s mantra in the film Glengarry Glen Ross when he said: “Always Be Closing.” That task is made simple when you’re selling a cool product like a night vision camera. On today’s Jobcast, Dan Cui, vice president of sales & marketing at SiOnyx, revealed the type of person he’s looking…
CineCast: Finding the Perfect Workflow for Freelance Editing
Our three-part podcast concludes with Alex Parnell, president of Splitting Lanes Entertainment. Parnell’s work as a freelance colorist and online editor is ever-changing. No two workdays look alike. On this final episode, we explored his workflow, what software he relies on to keep his work running smoothly, and what changes he forecasts seeing in…
Camera Stabilization & Specialization: an Emerging Trend in Video Production
From digital cameras to 8K workflows, video and sports production have been in a seemingly constant state of evolution. Veteran Steadicam operator and production specialist Alan Lennox has worked on everything from the Olympics to feature films and television episodes with new camera technology for decades. Lennox joined camera and light manufacturer ARRI as the organization’s first…
How to Avoid Condensation in Walk-In Freezers
Check out the infographic below to see how you can avoid condensation in walk-in freezers. Condensation forms when warm, moist air meets a colder surface, such as the “sweat” that forms on a cold can of soda on hot summer day. When warm, moist air meets the cold surface of the can, the air is…
CineCast: The Double-Edged Sword of Savvier Clients & Media Expectations
We welcomed back Alex Parnell, president of Splitting Lanes Entertainment, for episode two of our three-part series of CineCast: A Cinedeck Podcast. On episode one, we got to know Parnell as a creative in the industry of media, film, and television, how he got into the field and what gets him excited for work…
Is Extended Reality Making its Way Into the Business World?
Is it time for extended reality to make it its way into the business world? On this excerpt from Business Casual, Daniel Litwin and Tyler Kern explored the positives and negatives of extended reality being more widely utilized. The use cases are obviously exciting for brands and individuals that are enthusiastic about stepping forward…
The Ins and Outs of Running a Food Truck
Food trucks have exploded in popularity in recent years, with the number of businesses in the food truck industry growing an average of 12.8% a year between 2014 and 2019. Miley Holmes, co-owner of Easy Slider food truck, joined Daniel Litwin and Tyler Kern to discuss the ins and outs of owning and operating…
CES Makes Changes to Improve its Image With Women
This year’s Consumer Electronics Show might look a little different than it has in previous years. The Consumer Technology Association who puts on CES every year has announced that it’s going to be more strict in its enforcement of the dress code. The hope is that this eliminates the use of “booth babes”, women hired…
Framework: A Visual Breakdown with Autumn Durald
“Not to sound cocky or anything, but I actually think it’s kind of easy to make something look good,” Autumn Durald told us. She’s the acclaimed cinematographer behind feature films like Palo Alto and One and Two, as well as music videos for bands like Arcade Fire and London Grammar. A cinematographer, in other words, who has plenty…
CineCast: Trials and Tribulations as a Freelance Colorist
Television is going through a(nother) Golden Age. With the influx of streaming companies to the entertainment sphere, there have never been more TV programs to watch than today. For colorists and online editors like Alex Parnell, this means ample work and incoming clients. Today marks the first episode of a three-part series in this…
U.S. Farmers Take a Hit, Tabletop Technology, Did Disney Swing and Miss?
On this episode of Business Casual, Daniel Litwin and Tyler Kern tackle the biggest stories facing the world of B2B businesses and brands, including: U.S. farmers were hit again in the ongoing trade war between the U.S. and China as the Chinese Commerce Ministry announced that China will no longer be buying American agricultural products….
Why the Future of Pro AV is Tied to Its Content
Staleness is among the worst labels a business can receive. In an industry predicated on creating captivating visual experiences like Pro AV, this is especially damning. Content creation is what separates AV providers today. Consumer expectations have changed rapidly, and it is now not enough to just be big and bright. In a speech…
Fusion: The XR Revolution is a Team Effort
In 2016, Nintendo launched the wildly popular Pokemon GO, introducing everyday consumers to the joys of augmented reality (AR). The Oculus virtual reality (VR) headset is just one of many popular wearables that allow gamers to immerse themselves in a virtual world. The extended reality revolution is happeninQg before our eyes. In this inaugural episode…
The Tabletop Technology Revolution Isn’t Here Quite Yet: Business Casual
We’ve heard a lot in recent year about the promise of new technology that will radically alter the restaurant experience. Tabletop technology like tablets for ordering and payment have been touted as game-changers for restaurants, allowing for increased ordering and a more efficient waitstaff. But, not everyone is sold on the revolutionary potential of…
San Jose Turns to Digital Billboards: Business Casual
San Jose, Calif. wasn’t happy with the state of the billboards around the city. Many of them were in poor condition, detracting from the overall appearance and aesthetic of the downtown area. What was their solution? The city decided to begin installing electronic billboards and digital signage throughout downtown. The signs should be installed and…
Is it Too Soon to Say Disney’s Star Wars Galaxy’s Edge Failed?
Disney’s new Star Wars Galaxy’s Edge opened to smaller crowds than expected. Does this mean it was a flop? Mike Wallace, creative director at Falcon’s Creative Group, doesn’t necessarily think so. “When we see these new attractions opening up we expect there to be lines out the gate,” he told Daniel Litwin and Tyler Kern…
China Says No More U.S. Agriculture: Business Casual
Farmers in the United States got some bad news this week as the Chinese Commerce Ministry announced that China will no longer be buying American agricultural products. As the trade war between the U.S. and China continues to drag on, the growing question is whether or not American farmers can continue to endure it….
Great Live Event Technology Doesn’t Need a Big Budget, Just Big Ideas
When done right, live technology at live events can make a jaw-dropping impact on an audience. But first, it’s got to work. On this episode of the Pro AV Podcast, host Tyler Kern sat down with two experts in the industry — Shana Devine, director of sales at Elite Multimedia, and David Venus, CMO…
Unpacking Everything New From Samsung’s Latest Unpacked Event
Samsung’s Unpacked events showcase the latest in its Galaxy line of devices that are transforming the mobile experience and making life easier. Samsung’s August 2019 event at the Barclays Center in Brooklyn, NY, did not disappoint. This is a breakdown of what Samsung ‘Unpacked’ for the second half of 2019 and what will drive a new…
Using a Professional AV Integrator on Your Digital Signage Deployment Saves You in the Long Term
Deploying a digital signage network on any scale can be a long, involved process for a business. However, spending the bulk of their time and effort selecting hardware and software solutions and comparing the benefits of various content providers means customers may miss a critical aspect of the process: the installation. This is where an…
The Importance of Sound
You might think video production is all about, well, video, but sound connects an audience to what they are seeing. It adds emotion, supports the visuals, and every edit cut and it defines the overall mood and tone of your narrative. Whether it’s language, sound design, music or even silence, sound can completely transform your…
Kern Down for What: Are Youth Sports Becoming Too Professional?
On a brand new segment of Business Casual that we’re calling Kern Down for What, Tyler Kern explains to Daniel Litwin why he believes youth sports participation is dropping in the U.S. Tune in to Business Casual at 8 AM CST on MarketScale.com/industries or the Simple Radio app for the latest in B2B industry…
Benro X-Series Gimbals Are Foldable for Filmmakers on the Go
Multiple designs meet the needs of Smarphone, Mirrorless, and DSLR shooters alike. Since Freefly systems launched the MōVI line of handheld gimbals, everyone seems to have gotten in the game with everything from two handed models that can run with RED, to compact smartphone designs, and even a DJI model that fits in your pocket….
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