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Lessons from a Steadicam OG: Make Your Shots Flow Like Music
One of the first Steadicam operators ever teaches you how to move your camera like a pro. Dan Kneece has nearly 40 years of experience using Steadicams, and not only did he learn how to do it from the creator Garrett Brown himself but he’s one of the first camera operators to do so. Suffice it…
What the New Microsoft HoloLens 2 Headset Means for Your Business
The new Microsoft HoloLens 2 headset is due for release later this month, and its new features are destined to make an impact in the Augmented Reality (AR) field and several other sectors. The new HoloLens model possesses widened visibility with improved pixel resolution. An enhanced interface consisting of entirely digital buttons and graphics will…
Do’s and Don’ts of a Memorable Tradeshow Exhibit
Walking the tradeshow floor, you can often tell the difference between a well-thought out exhibit booth and one that’s been hastily planned. Today on the Pro AV podcast brought to you by MarketScale, host Sean Heath sat down with a definitive expert on quality displays, Mike Scherer, President of Downing Displays, regarded as one…
Bauer Built Job Opportunity: Where Co-Workers are Family and Friends
In a competitive marketplace, it’s hard for companies to maintain an edge over rivals, but one way to stand out is through exceptional people. On today’s podcast, Heather DeNamur, Talent Manager at Bauer Built Tire & Service, talks to us about the hardworking but friendly Midwestern people behind one of America’s largest commercial tire…
The Canon C500 Mark II Is Here With A Modular Design Tailoring It To Your Needs
Canon’s flagship cinema camera is full-frame, and expandable with optional extension modules. Ahead of IBC 2019, Canon has officially announced the long-awaited second-generation C500 Mark II cinema camera. At its heart is the same full-frame image sensor as that of the larger C700 only a lot lighter, weighing in at just 3.8 lbs. So, that will make…
Backstage Pass: Don’t Forget About Lighting Design at Business Events
One of the oft-overlooked aspects of producing largescale business events is lighting design. As brands look to find creative ways to capture tradeshow audiences with content, audio, and visuals, the right lighting can enhance an immersive experience like no other. In this new episode of Backstage Pass by Alford Media, host Daniel Litwin sat…
LED Past, Present, and Future: How This Evolving Tech Transforms Business
The late 90’s marked a revolutionary new advancement in display technology—LED (Light Emitting Diodes). Since the 90’s, LED tech has come a long way. In fact today’s guest, Mitch Rosenberg, Senior Director of Sales at Absen LED with 30 years of experience in LED tech, explains how “LED is still very much a growing…
What You Need to See at InterDrone 2019
Video courtesy of Dave Sharpin and Auterion. For live interviews from the show floor today, head to our live-stream, here! InterDrone 2019 is underway in Las Vegas, Nevada today, bringing together the most influential professionals in the drone world. There will be plenty of new drones on display but driving the industry today is the…
Creating Emotion with Color in Cinematography
Learn how to use color as a dynamic visual storyteller. When I first saw Skyfall, shot by Roger Deakins, I was struck by his use of bold colors in one scene, and then the complete lack of colors in another. From the high energy neon lights and costumes in Shanghai to the drab gray of the…
LIVE From InterDrone 2019
MarketScale will broadcast live from the Rio All-Suite Hotel and Casino in Las Vegas, Nevada today to catch up on the latest developments in the world of drones. InterDrone 2019, taking place from Sept. 3-6, brings together the most innovative professionals and products in the drone industry. This year, hear from six of these experts…
How to Choose the Right AV Provider as a Meeting Planner
Many elements—from messaging to staging to design and more—go into a successful event, aspects which must be fused together seamlessly to ensure a flawless execution. This level of planning can be challenging; thus, partnering with the right AV provider is crucial. If you choose the wrong AV company, you could end up paying too much…
The Shortlist: The Insurance Impact of Dorian and Sports Broadcast Rights
Hurricane Dorian has caused widespread evacuations across the southeast coast of the U.S., and the second-stronger Atlantic storm on record may come with a hefty price tag for insurance providers. Analysts at UBS say the storm could cause as much as 25 billion dollars in insurance industry losses. Overall, the investment bank estimates that…
CineCast: How Insert-Editing Overcame Industry Dubiety, Pushback and Apprehension
On this episode of CineCast by Cinedeck, we are joined once again by Charles D’Autremont, CEO of Cinedeck, to discuss the innovation of insert-editing software in the world of digital media. If you haven’t listened to part one, start there to learn about D’Autremont’s early career and how the idea of insert-editing came to…
The Good and Bad of Ring’s Partnership With Law Enforcement Agencies
Law enforcement agencies have begun to partner with Amazon’s Ring video doorbell. The partnership allows for these agencies to request video footage from the doorbells through an app in an effort to solve crimes in the area. From a business perspective these partnerships make a lot of sense for Amazon. As law enforcement agencies…
Tips Before You Start Filming Your Corporate Video
Great videos come out great because of some upfront planning. Before you start filming your company video, you should take some time to nail down a proper production plan. The pre-production period helps flush out problems ahead of time and prevents roadblocks during the filming process. When working with a good video production company, they will…
How the New Amtrak Acela Fleet Will Enable Business
Photos courtesy of Amtrak. In 2018, 3.4 million passengers rode on Amtrak’s Acela trains. Many of these passengers did so for business travel in the heavily-populated Northeast Corridor between Boston and Washington, D.C. Starting in 2021, these passengers will have a new ride. This week Amtrak revealed photos of its upcoming Acela fleet, set to…
FIZ Systems (Focus, Iris, Zoom) and How to Use Them
In this article, we take a look at the evolution and application of the FIZ system — including their unparalleled ability to control the camera remotely. Over the last five years, it’s become standard to pull focus remotely on most feature film and television sets. By not needing to touch the camera, the focus puller…
Recycle Re-Leaf: Sustainable Signage and How It Can Help A Retail Company’s Bottom Line
Global waste and recycling initiatives are a hot topic and pressing issue for a country as large and influential as the USA. Though your average consumer is more aware of buying and participating in earth-conscious commerce, larger habits remain for retailers that can leave a significant carbon footprint. Many retail companies use PVC-based signage…
Finding the Heart and Soul of Commercial Real Estate
On a very special episode of Business Casual, Daniel Litwin and Tyler Kern sit down with Kirk Williams and Jeff Maguire of Cypress Equities to discuss the current state of commercial real estate. They discussed the importance of knowing the culture and customs of the location where you’re building and why incorporating art into their…
NanoSessions: Fire Retardant LED Research Is Part of a Larger Safety Spectrum
When an outdoor LED board caught fire in New York’s Time Square earlier this summer, experts turned new attention to fire safety and flame resistance of LED screens. On this episode of NanoSessions, a NanoLumens podcast, host Daniel Litwin welcomed Adam Dixon, operations director of electrical engineering for NanoLumens, to give his perspective on…
CineCast: How Insert-Editing Came to Be
Amateur and professional video editors alike know the slow and excruciating process of rendering a file; perhaps setting the file to export before bed only to find their hardware still churning next morning. This slow and painful process has been the norm in the film and broadcast industry since the beginning, that is until…
Rooftop Farms in Paris, Uber’s New Office, AI in Retail, and Popeyes
Here’s what we talked about on the August 28th edition of Business Casual: Dave Schupmann, Senior Vice President of Sales & Marketing at Fortis Warranty, joined Daniel and Tyler to talk about the world’s largest rooftop farm that is scheduled to be completed in Paris in 2020. AI is making a splash in retail with…
Uber to Open a New Office in Dallas
Uber recently announced plans to open a new office in Dallas, Tx that will create 3,000 jobs in the area. Sergio Avedian, senior contributor for The Rideshare Guy, retired Wall Street professional with 18 years of experience under his belt, and an expert on the business backends of the rideshare industry, joined Daniel Litwin and…
Why a Toymaker Is Spending $4 Billion on Original Content
The streaming wars may have a new entrant, and it is not one with a long history in content. However, with Hasbro’s acquisition of Entertainment One, the brand seems poised to increase toy sales of the back of popular television and film content. The $4 billion dollar deal gives Hasbro ownership of popular children’s content…
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