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Legacy Brands Become Modern Communicators
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. When thinking about the most innovative companies around today, we tend to reflect on those that have made the headlines…
Evolv Technology Named One of Boston’s Hottest Startups by BostInno
WALTHAM, MA, December 14, 2020 – Evolv Technology, the human security pioneer, today announced it has been selected as a winner of BostInno’s Inno On Fire for 2020 awards, earning “Blazer” status in the Security Tech category. Inno on Fire, formerly known as 50 on Fire, looked a bit different this year due to COVID-19….
Dublin-based Flutter Entertainment Bets Big on FanDuel & US Sports Betting Market
Live sports entertainment took a big hit from the pandemic. But sports betting and fantasy leagues have bridged the gap for fans, serving as a means for fostering fandom and continuing the camaraderie of sports. It’s strong faith in this developing trend model that may have led to a $4.2 billion dollar acquisition by…
Thanksgiving Sees Drop in Jobless Claims, But Layoffs Continue
There’s more behind the latest dip in jobless claims than meets the eye. Three factors contribute to the reported numbers: Thanksgiving, seasonal hiring, and inconsistent state reporting. Over the Thanksgiving holiday, those that recently lost their jobs likely held off filing for unemployment until the following week. Seasonal holiday jobs are also inflating the hiring…
Living Live: The Past, Present and Future of Production Switchers
There are many moving pieces and cogs in a well-oiled production, but one of the most critical is the production switcher. As Ross Video CEO and President David Ross puts it, you can think of these key tools as real-time video editors of sorts. Production switchers allow producers to select different audio and video…
Photography is a Never-Ending Learning Process
This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett. On this episode of In Focus by MarketScale, host Josh Brummett was joined by David Spector of David Spector Media, a…
How Data Analytics Supports Businesses During the Pandemic
During the pandemic, businesses need solutions that can propel them long after COVID-19. Kelly Harlin, Analytics Platform Strategist at Sharp NEC Display Solutions America, and Stephen Jenkins, Senior Director of Intelligent Technology Solutions at Diversified, shared their experience with data-driven analytics in IoT solutions. These tools drive innovations that make a difference now and…
Why Marketing is the True Driver of Sales Enablement
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of…
Electrosonic Completes Construction on New Dubai Production Facility and Regional Hub
London – December 8th, 2020 – Electrosonic, a leading international Audiovisual and Technology Services Company, has just completed planning and construction for its brand-new production facility and regional hub in Dubai, UAE, to provide direct and enhanced local support to clients in the Middle East. The company is a leading global provider of technology solutions…
SNA Displays Opens New Training Facility in Atlanta
ATLANTA, GA—SNA Displays recently opened an expanded Atlanta-area office that will serve as a training hub for the company’s North American operations. Employees from SNA Displays’ channel-partner program will permanently operate out of the new facility. “The location is the perfect spot for SNA Displays’ new training hub,” said Rick Bortles, vice president of global sales at…
Office Buildings Still Sit Empty in Major Metros
According to a report by the Wall Street Journal, the office return rate was up to 27% and climbing in mid-October. That number has since declined since COVID’S latest spike. Employees are back to working from home, and many corporations are reluctant to say whether they’ll be back anytime soon. This spells trouble for…
What SalesForce’s Purchase of Slack Means for End Users
CRM leader Salesforce is set to acquire collaboration and communication solution Slack, with Salesforce CEO Marc Benioff stating that the two “will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.” Will they? What are the enterprise software world’s first impressions of this mega deal, and…
Bringing a New Stadium to Life
In this special episode of The Install, MarketScale will take you inside one of the world’s newest event spaces with some decidedly old-school roots – Dickies Arena. Dickies Arena is Fort Worth’s latest attraction, set to bring new life to the city’s famous stock show and rodeo and bring world-traveling headliners to Cowtown. In…
ScreenBeam Expands Collaboration Solutions Distribution Partnership with Exertis ProAV to the Americas and Canada
Santa Clara, CA. –December 1, 2020 – ScreenBeam, a global leader in wireless display and collaboration solutions, announced today that its existing partnership with Exertis ProAV now extends to the United States, Latin America and Canada. ScreenBeam began its partnership with Exertis in March 2020 as a strategic, U.K. supplier. Kevin Kelly, Exertis ProAV President and…
GM Gives Cadillac Dealers an Ultimatum in New Move to Go Electric
With the #1 selling car company in the US being that of electric vehicles (Tesla), it’s no wonder that major car manufacturers are looking at EV for the future. For GM, they look to their Cadillac line to go EV. For Cadillac dealers around the country, this means a huge shift in sales and…
Overcoming Barriers to Faster 5G Wireless Deployments
The COVID-19 pandemic is set to shape the way we connect with one another, particularly over great distances, for years to come. It’s made delivering reliable broadband connections more critical than ever and, with broadband usage increasing, the demand for both coverage and capacity of the 5G radio access network (RAN) must also increase Fortunately,…
Navigating New Retail Realities
Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next. Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends. On this…
Why Business Vehicle Owners Should Take Advantage of Tax Code 179
As business owners, real estate agents and self-storage owners should seek out ways to reduce their tax burden. One way to take advantage of a deduction is Tax Code 179. This section of the U.S. internal revenue code offers an immediate deduction for assets. If you have capital to invest in an asset that could not only be…
Mad Systems Secures Patent Advancing Personalization in Media
The landscape of marketing, advertising and consumer expectations is shifting more rapidly than ever before – and the only way to keep pace is with personalized content able to reach a specific target audience. In the ProAV space, Mad Systems is forging the path forward. The company just secured a new patent that,…
Pfizer CEO Profits After COVID Vaccine Announcement
Eyebrows raised when Pfizer CEO sold some of his holdings in the company to the tune of $5.6 million. The prescheduled sale came at the perfect time, when the company publicly announced promising results from early COVID vaccine trials. CNBC reports that Bourla’s base salary was $1.65 million in April. After his most recent sale…
Bringing Thankfulness to Your Retail Relationships
Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline. Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about…
What Are Cold-charging Batteries?
Cold can be a threat to car batteries. Drivers in below-freezing temperatures routinely must deal with dead batteries that need a jump. However, researchers at Penn State University developed a solution to this problem. The new battery they developed has an extra material layer that enables cold charging. How the Cold-Charging Battery Works There are many…
How Digital Experiences Will Change in a Post-Pandemic World
Whether you’re an integrator, a designer or simply a label-defying creative, the experience is everything. Host Bryan Meszaros explores the stories behind exhibits to understand how a carefully crafted experience connects people to place. As the CEO of Beaver Trison, Peter Critchley specializes in creating technical digital experiences that drive traffic and leave memorable…
How Drone Surveying Equipment Elevates Safety In Mining Operations
The Use of Drones in Mine Safety A recent episode of CORESafety TV – the online video program from The National Mining Association – explored the benefits of using drone surveying equipment, like the Microdrones mdMapper3000DµoG, in providing heightened safety in mining operations. It’s an important topic, as the Association reports that every CORESafety mining…
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