Professional AV
Pro audio-visual integration, digital signage, and unified communications.
Create content from your team’s expertise with free recording and AI writing tools. Qualifying companies also get one professional video edit a month. No credit card.
All Articles
Why Robots are the Ultimate IoT Play for Retailers
As a Bloomberg News reporter, Josh Baylin covered technology and telecommunications policy way back at the beginning of the mobile communications revolution, leading to highly sought-after invitations to both the White House Correspondents Dinner and Congressional Internet Caucus. His investor-focused, data-driven style led to later roles as an industry analyst and investor for Legg…
Success Is Not a Location: Working Remote Made Easy
Karen Mangia, VP of Customer and Market Insights at Salesforce, is an internationally recognized thought leader and author of “Working from Home: Making the New Normal Work for You,” “Listen Up! How to Tune Into Customers and Turn Down the Noise” and “Success With Less.” With the pandemic disrupting every aspect of the work…
Home Depot Invests Pandemic Earnings Back into its Employees
As the pandemic has everyone staying home and tending to long procrastinated home improvement projects, Home Depot is reaping the profits. With the highest quarterly sales growth in 20 years, the company plans to compensate essential employees who worked throughout the pandemic with a raise. According to Yahoo Finance, Home Depot joins other big box…
Digital Transformation and the Data Center & Green Energy Connection
Andrew Schaap, CEO of Aligned Data Centers, knows the ever-increasing role data centers play in the interconnected world of digital and smart technologies. And he provided his first-hand knowledge and insights on the advances data centers are making in today’s digital transformation and clean energy best practices and utilization. “If you look at the data…
Exploring Emerging Technology Trends in the COVID Era and Beyond
2020 is a year like no other, and the same goes for the year that’s been in the technology space. To break down some of the big topics and trends in technology today, Omnivex’s Founder and Chief Technology Officer, Doug Bannister, teamed up with Omnivex Product Manager Craig Marshall. They shared their experience and thoughts…
The Shift in Workplace Communication
One of the biggest challenges we’ve all faced in light of COVID-19, is a rapid transition from active to passive communication, especially in the workplace. When passive communication occurs, such as an email or text message, the recipient reads it, reacts to it, and then chooses to communicate or not by responding or ignoring…
What the First-Time Customer Experience Is like with Digitech
Digitech has earned the loyalty of many of its long-time customers and keeps those partnerships strong with diligent service without mandatory service contracts. But what’s the new customer experience like working with the company? It’s something John Parrott, President and third-generation owner of Parrott Printing, which started using a TruFire machine this year, has…
Genesys Aerosystems’ EFIS Now Certified on Airbus AS350/355
Mineral Wells, TX (November 17, 2020) –– Genesys Aerosystems announced today that the IDU-680 and IDU-450 EFIS displays with 8.0K software have earned Supplemental Type Certification on the Airbus AS350/355 helicopters. The Level A certified IDU-680 and IDU-450 EFIS utilize ADAHRS, and GPS SBAS data for precision aircraft operations, including RNP and LPV approaches. The large-format, 10.4…
Airlines Push for Additional Assistance in Preparation for Difficult Winter Numbers
The most recent wave of COVID infections has once again hit the airline industry hard. As the holidays approach, the airlines are pessimistic and seeking government assistance. Airlines for America Chief Executive Nick Calio estimates that the U.S. industry is losing about $180 million a day, according to a report by Reuters. Marketscale Radio hosts…
Deutsche Bank Proposes Work From Home Tax to Support Low-Income Workers
Deutsche Bank estimates the proportion of Americans who worked from home (WFH) during the pandemic surged to 56%, according to a report by USA Today. In response, the bank released a research note suggesting a WFH tax to provide stimulus and subsidies to the workforce that cannot work from home. Researcher Luke Templeman explains,…
Where Does the Drone Industry Stand with BVLOS?
Thanks in part to the COVID-19 pandemic, drone delivery is back in the middle of conversation regarding the future outlook for drone usage and their burgeoning possibilities – and it’s already taking center stage. Zing Drone Deliveries is an autonomous drone delivery platform offering pilots everything they need to get started in this blooming…
What to Consider When Outfitting Response and Preparedness Centers
No one wants an emergency – but it pays to expect one. By being prepared for any number of crises and critical events, you can ensure that your response is efficient and effective, allowing you to be agile and swift in real time and to resolve challenges before they wreak havoc. However, much of America…
Why Open Source Call Recording Solutions Are King with Omar Ramsaran
Monitoring calls can be a pain, especially figuring out how to access the recordings of calls once the’ve been carried out. Whether a call center looking to keep quality high or salesmen going over best practices, it should be easy to grab a call that has been recorded and analyze it quickly without technical…
2021 NanoLumens Crystal Nixel Awards Are Now Open For Submissions
ATLANTA, GEORGIA, November 17, 2020 — Continuing to emphasize the importance of creativity in the design of compelling NanoLumens LED display installations, NanoLumens, award-winning creators of LED visualization solutions, today announced that submissions for the sixth annual Crystal Nixel Awards are now open. The annual awards program spotlights and rewards American and international partners that demonstrates outstanding creativity…
How to Cultivate A Custom of Customer Service with Instructor Dave Griffiths
Industry-leading companies have set a new standard for customer service. The modern consumer expects nothing less than constant availability, personal touches, attention to detail and a willingness to go above and beyond in meeting their needs. Seems like a tall order — but Dave Griffiths is here to show you how you can meet and…
Through the Lens: How Video Is Reshaping Content
The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A…
DJI Pocket 2: Is This the Camera for Your Everyday Adventures?
The DJI Pocket 2 was designed to help you create more, but does it live up to expectations? Every new action camera release is bound to inspire comparisons and questions: “Do I need this if I also have an iPhone? How is this different than a GoPro? Is this really worth the money? Can I bring this camera…
The Long-Awaited Sony FX6 Will Be Officially Announced Next Week
The release of the new Sony FX6 is getting close. Sony announced via Instagram that it would launch the much talked about FX6 via a livestream with Alister Chapman on Tuesday, Nov. 17 at 4 p.m. GMT (11 a.m. ET, 8 a.m. PT). If you don’t know who Chapman is, you’re in for a treat. He’s the Gerald Undone of Sony cameras. The…
Is LIDAR at a Breakthrough Point?
CEO Adam Zayor, VP LiDAR Chris Clay, and VP Operations Nicholas Boone, at FlyGuys sat down with Grant Guillot, host of Drones in America, and shed some light on an emerging trend in their industry. “A lot of people have made that transition from recreational hobbyists to commercial pilots. It’s funny, because prior to…
Experimenting with Technology without Chasing Trends
If there’s one skill we should all want to walk away with when the clock strikes midnight on January 1st, it should be adaptability. Being flexible, resilient, and quick on our feet was more important this year than ever before. For Josh Goldblum, Founder & CEO of Bluecadet, these skills have always been top…
Safely Reopening New York’s Art Venues in a Pandemic
On the Digital Threshold podcast, industry leaders will provide insights regarding how modern venues and facilities are reimagining the arrival experience – and how innovations are elevating that journey. In this debut episode, three guests with firsthand experience in reopening New York City for business in the wake of the COVID-19 pandemic joined host Anil…
Mad Systems Inc. Announces Issuance of U.S. Patent Covering Recognition Based Media Delivery
Orange, CA: Mad Systems Inc., an audiovisual design and integration company specializing in interactive exhibits, today announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,831,817 as “Systems and Methods for Generating Targeted Media Content.” The patent covers the development of personalized media delivery and personalized interactive exhibits based on…
A Career Path for Veterans in the Data Center Industry
Lee Kirby, Cofounder and Chairman of Salute Mission Critical, wanted to use his 36 years of military experience to help veterans and their families. Drawing upon 30 years of information systems, strategic business development, planning and human resource experience in private and public sectors, Kirby began Salute Mission Critical. Salute’s mission is to provide military…
Machine Learning is Driving Next Generation of Sports Betting
Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week, host Tyler Kern will chat with the leaders, marketers and innovators who are powering sports into the future. Over the last 30 years, Chris Bevilacqua has established himself as a leader in the sports and media…
New to MarketScale?
MarketScale is the B2B media platform Professional AV companies use to publish their own experts. Create a free workspace with no credit card, or book a demo to see how it works for your team.