Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Innovative Community Support: Nuvera and Clearfield Partnership Drives Efficient Technology Deployment

A regional telecom strengthens rural connectivity through strategic partnerships that accelerate fiber-optic infrastructure deployment

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

By Industrial Iot · Glen ZerbeHutchinsonIowaKathy Lund
Share

Key takeaways

01

A regional telecom strengthens rural connectivity through strategic partnerships that accelerate fiber-optic infrastructure deployment

Navigating through the ever-changing landscape of technology, Nuvera has remained a beacon of connectivity and community support in the telecommunications sector. This local company has been more than a mere service provider; it represents a vital link for residences, businesses, and particularly rural communities in Southern Minnesota and Iowa, integrating them with the global network. Their partnership with Clearfield has notably enhanced their capability to deploy fiber-optic technology, furthering their commitment to serving underserved areas.

But how does a local company like Nuvera maintain its relevance and efficiency in an industry often dominated by large-scale players? Glen Zerbe, the President and CEO and Kathy Lund, Senior Director of Regulatory and Customer Operations, as well as Larry Shepard, Manager of Network Operations, and Toby Hermel, Senior Network Manager at Nuvera, shed light on the delicate balance between embracing technological advancements and staying true to community-centric services.

“We’re a local company ruthlessly local in our support of our local people, people who answer phones, but we also work with local businesses, and we try and put the investment back into communities so that we have a thriving ecosystem,” they said.

We’re a local company ruthlessly local in our support of our local people, people who answer phones, but we also work with local businesses, and we try and put the investment back into communities so that we have a thriving ecosystem.
Video TranscriptExpand ↓

Nuevera is a we think of ourselves as a connections company. We've helped residences and businesses and communities make connections to the outside world, and then we enrich those connections. We enrich them with security or content or connections to the internet, management capabilities and and the like. That's their core, our our business, and the things that, we've been doing for a hundred and seventeen years for our customers. Our customer base ranges from residential. Customers to enterprise customers and everything in between. We have small businesses, mid sized businesses, and we take care of all of their communication solutions to make them more efficient. We do serve smaller, more modest communities, rural communities around Southern Minnesota and in Iowa. Those communities tend to be, locations that are areas of the, of the state that sometimes are left behind by a larger cable or telephony companies. We've been doing that successfully for for many, many decades. Clearfield enables us to deliver of the latest technology to our company over fiber. They're willing to listen to us. You know, if we have, a problem, they are willing to work with us and come up with a solution that we can use deploy, especially right now, we can use it to deploy our fiber to the home in a more cost effective, efficient, a process than what we have done in the past. It's been a two sided relationship, you know. Obviously, we buy a lot of product from, Clearfield, but it also has helped us to They move our fiber to home projects forward and, provide efficiencies in our operations. We work with, with rural communities, you know, and we're a modest company ourselves, and we think we do big things. And we do big things because we have an amazing ecosystem on our So I think that's that's an important part of the story. We're a local company ruthlessly local in our support of our or local people, people who answer phones, but we also work with local businesses, and we try and put the investment back into communities so that we have a thriving ecosystem of of capable companies and the towns that we serve are the communities that we serve

About the author

II
Industrial Iot

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Avidex recently completed a project for a Fortune 500 company to create a broadcast-ready conference space. This development addresses the growing demand for live events, streaming, and hybrid engagement in corporate settings. The project highlights the need for advanced technology infrastructure in modern corporate communications.

  • 01Avidex developed a conference space for a Fortune 500 company.
  • 02The space is designed to support live events and hybrid engagements.
  • 03Advanced technology infrastructure is crucial for modern corporate communications.

Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The advancement of audio-visual (AV) technology in churches often goes unnoticed as the most critical upgrades might be hidden behind walls. Ben Thomas, associated with Windy City Wire, highlights the significance of investing in these unseen yet vital components. Proper infrastructure ensures that the overall AV experience in churches is seamless and effective.

  • 01Critical AV upgrades are often hidden behind walls.
  • 02Infrastructure investments are vital for effective church AV experiences.
  • 03Ben Thomas is associated with Windy City Wire.

Jul 9, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The article discusses the significance of audiovisual (AV) upgrades in churches, emphasizing that often the most crucial upgrades are not visible on the surface. It explores the importance of the behind-the-scenes technology that supports the overall AV system. The piece aims to inform church decision-makers about optimizing their AV infrastructure.

  • 01The most important AV upgrades in churches may be hidden behind walls.
  • 02Behind-the-scenes technology is crucial for supporting AV systems.
  • 03Church decision-makers should focus on optimizing AV infrastructure.

Jul 9, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

II
Industrial Iot

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512